Top 50 Fashions in Japan
This curated ranking covers the 50 largest fashions in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 67 fashions tracked in Japan, the 50 ranked here account for the largest measured audience reach. H&M, Zara and Amazon.com lead the list with a combined estimated audience of 34,813,326 people. Across all 50 entries the average audience size is 982,658, and the largest, H&M, reaches around 16,985,548 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  H&M |
16,985,548 | 7.3% | Fashion | Shopping |
| 2 |  Zara |
11,997,763 | 9.4% | Fashion | Shopping |
| 3 |  Amazon.com |
5,830,015 | 2.4% | Fashion | Shopping |
| 4 |  AliExpress |
4,765,018 | 2.9% | Fashion | Shopping |
| 5 |  Human Made |
2,367,648 | 83.7% | Fashion | Fashion & Accessoires |
| 6 |  Mango |
1,529,848 | 2.2% | Fashion | Shopping |
| 7 |  SHEIN |
1,328,990 | 5.3% | Fashion | Shopping |
| 8 |  Primark |
1,050,030 | 1.1% | Fashion | Shopping |
| 9 |  Anthropologie |
751,260 | 1.8% | Fashion | Shopping |
| 10 |  T.J.Maxx |
511,245 | 1.0% | Fashion | Shopping |
| 11 |  Stradivarius |
402,258 | 0.8% | Fashion | Shopping |
| 12 |  AllSaints |
339,179 | 3.1% | Fashion | Shopping |
| 13 |  OUTFITTERS |
286,704 | 9.0% | Fashion | Shopping |
| 14 |  Talbots |
204,744 | 2.2% | Fashion | Shopping |
| 15 |  Nordstrom |
113,435 | 0.2% | Fashion | Shopping |
| 16 |  Dolls Kill |
108,810 | 3.0% | Fashion | Shopping |
| 17 |  Lulus |
77,990 | 2.6% | Fashion | Shopping |
| 18 |  Fashion Nova |
76,858 | 0.2% | Fashion | Shopping |
| 19 |  Aerie |
65,984 | 0.4% | Fashion | Shopping |
| 20 |  Voo Store |
61,587 | 13.0% | Fashion | Shopping |
| 21 |  TK Maxx |
51,536 | 0.1% | Fashion | Shopping |
| 22 |  NISSA |
46,227 | 2.6% | Fashion | Shopping |
| 23 |  Souq |
41,079 | 1.8% | Fashion | Shopping |
| 24 |  ZARA MEN |
36,807 | 2.4% | Fashion | Shopping |
| 25 |  Netshoes |
30,601 | 0.2% | Fashion | Shopping |
| 26 |  Noize |
13,576 | 8.9% | Fashion | Shopping |
| 27 |  Topshop |
7,017 | 0.1% | Fashion | Shopping |
| 28 |  Boozt |
5,717 | 0.1% | Fashion | Shopping |
| 29 |  Pufii 帕妃 |
5,650 | 26.3% | Fashion | Shopping |
| 30 |  ASOS.com |
4,793 | 0.0% | Fashion | Shopping |
| 31 |  Gap Inc. |
4,276 | 0.0% | Fashion | Shopping |
| 32 |  limango |
4,141 | 0.1% | Fashion | Shopping |
| 33 |  Brandy Melville USA |
4,114 | 0.4% | Fashion | Shopping |
| 34 |  Urban Outfitters |
4,073 | 0.0% | Fashion | Shopping |
| 35 |  rapsodia |
2,749 | 0.2% | Fashion | Shopping |
| 36 |  Vente-privee.com |
2,587 | 2.0% | Fashion | Shopping |
| 37 |  Gerry Weber |
1,807 | 0.1% | Fashion | Shopping |
| 38 |  Vente privee |
1,691 | 0.0% | Fashion | Shopping |
| 39 |  OQVestir |
1,197 | 0.1% | Fashion | Shopping |
| 40 |  Next Fashion |
1,150 | 1.9% | Fashion | Shopping |
| 41 |  C&A |
966 | 0.0% | Fashion | Shopping |
| 42 |  Bebe Stores |
913 | 3.5% | Fashion | Shopping |
| 43 |  Walbusch |
853 | 0.1% | Fashion | Shopping |
| 44 |  Maje |
853 | 0.0% | Fashion | Shopping |
| 45 |  La Redoute |
738 | 0.0% | Fashion | Shopping |
| 46 |  And Other Stories |
651 | 0.0% | Fashion | Shopping |
| 47 |  Otto GmbH |
636 | 0.1% | Fashion | Shopping |
| 48 |  Blush Boutique |
610 | 0.1% | Fashion | Shopping |
| 49 |  Rue La La |
505 | 0.0% | Fashion | Shopping |
| 50 |  Freedom Australia |
489 | 1.7% | Fashion | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion in Japan?
H&M currently leads with an estimated audience of 16,985,548 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.