Top 17 Marketplaces in Japan
This curated ranking covers the 17 largest marketplaces in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Taobao, Flipkart and Poshmark lead the list with a combined estimated audience of 4,693,356 people. Across all 17 entries the average audience size is 343,463, and the largest, Taobao, reaches around 3,490,511 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each marketplace, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Taobao |
3,490,511 | 8.5% | Marketplace | Shopping |
| 2 |  Flipkart |
804,848 | 1.9% | Marketplace | Shopping |
| 3 |  Poshmark |
397,997 | 1.4% | Marketplace | Shopping |
| 4 |  LetGo |
370,018 | 2.0% | Marketplace | Shopping |
| 5 |  Craigslist |
288,581 | 0.6% | Marketplace | Shopping |
| 6 |  Tokopedia |
233,219 | 1.8% | Marketplace | Shopping |
| 7 |  AbeBooks |
156,662 | 3.0% | Marketplace | Shopping |
| 8 |  Savers |
46,037 | 0.3% | Marketplace | Shopping |
| 9 |  Flippa |
11,536 | 4.2% | Marketplace | Shopping |
| 10 |  ShopClues |
9,909 | 2.0% | Marketplace | Shopping |
| 11 |  Tradesy |
8,369 | 0.9% | Marketplace | Shopping |
| 12 |  HomeAdvisor |
5,752 | 3.2% | Marketplace | Shopping |
| 13 | Goldbely |
4,124 | 0.1% | Marketplace | Shopping |
| 14 |  Quikr |
3,700 | 0.1% | Marketplace | Shopping |
| 15 |  shpock |
3,463 | 0.6% | Marketplace | Shopping |
| 16 |  freecharge |
3,209 | 0.5% | Marketplace | Shopping |
| 17 |  Marktplaats.nl |
940 | 0.0% | Marketplace | Shopping |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each marketplace by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest marketplace in Japan?
Taobao currently leads with an estimated audience of 3,490,511 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.