Top 11 Auctions in Japan
This curated ranking covers the 11 largest auctions in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. EBay, Phillips (auctioneers) and Heritage Auctions lead the list with a combined estimated audience of 4,487,064 people. Across all 11 entries the average audience size is 415,839, and the largest, EBay, reaches around 4,095,484 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each auctions, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  EBay |
4,095,484 | 1.8% | Auctions | Shopping |
| 2 |  Phillips (auctioneers) |
297,965 | 2.9% | Auctions | Shopping |
| 3 |  Heritage Auctions |
93,615 | 6.8% | Auctions | Shopping |
| 4 |  Whatnot |
66,329 | 0.9% | Auctions | Shopping |
| 5 |  Millon |
8,031 | 1.4% | Auctions | Arts & Culture |
| 6 |  EBid |
4,688 | 2.7% | Auctions | Shopping |
| 7 |  Antiquorum |
2,062 | 3.1% | Auctions | Arts & Culture |
| 8 |  HVMC |
2,057 | 4.6% | Auctions | Arts & Culture |
| 9 |  Artcurial |
1,869 | 0.6% | Auctions | Arts & Culture |
| 10 |  AuctionZip |
1,437 | 0.1% | Auctions | Shopping |
| 11 |  Hôtel Drouot |
697 | 0.4% | Auctions | Arts & Culture |
Frequently asked questions
How is this Top 11 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each auctions by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest auctions in Japan?
EBay currently leads with an estimated audience of 4,095,484 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.