How to read this list
Rank
Position in the Top 34, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Nitori |
3.6M | 90.8% | 36.6 | 59.5% | Furniture shop |
| 2 |  Habitat |
408k | 1.3% | 37.1 | 59.2% | Furniture shop |
| 3 |  Design Within Reach |
43k | 3.2% | 38.1 | 67.8% | Furniture shop |
| 4 |  The Brick |
28k | 0.6% | 41.5 | 67.1% | Furniture shop |
| 5 |  American Furniture Warehouse |
14k | 0.5% | 33.0 | 100.0% | Furniture shop |
| 6 |  BEL Furniture |
6.5k | 2.2% | 25.5 | 57.6% | Furniture shop |
| 7 |  XxxLutz |
3.6k | 0.1% | 36.8 | 74.2% | Furniture shop |
| 8 |  Home&You |
1.4k | 0.1% | 37.2 | 61.1% | Furniture shop |
| 9 |  Conn's |
915 | 0.2% | 41.7 | 63.6% | Furniture shop |
| 10 |  Hayneedle |
489 | 3.1% | 32.3 | 69.1% | Furniture shop |
| 11 |  Hardeck |
418 | 0.1% | 37.5 | 69.4% | Furniture shop |
| 12 |  H&D居家生活館 |
368 | 17.0% | 27.5 | 64.7% | Furniture shop |
| 13 |  Interliving |
335 | 0.4% | 37.5 | 69.4% | Furniture shop |
| 14 |  Segmüller |
335 | 0.0% | 37.5 | 69.4% | Furniture shop |
| 15 |  Gallery Furniture |
322 | 0.0% | 40.1 | 61.2% | Furniture shop |
| 16 |  Art Van |
296 | 0.1% | 39.9 | 67.8% | Furniture shop |
| 17 |  porta Möbel |
246 | 0.0% | 40.5 | 60.9% | Furniture shop |
| 18 |  Möbel Martin |
242 | 0.1% | 36.8 | 74.2% | Furniture shop |
| 19 |  Index Living Mall |
215 | 0.3% | 33.9 | 66.9% | Furniture shop |
| 20 |  Brault & Martineau |
188 | 0.2% | 45.7 | 72.1% | Furniture shop |
| 21 |  Raymour & Flanigan |
153 | 0.0% | 38.9 | 56.9% | Furniture shop |
| 22 |  Badcock Home Furniture |
126 | 1.3% | 32.1 | 64.9% | Furniture shop |
| 23 |  Furniture Mall |
124 | 0.1% | 27.1 | 67.3% | Furniture shop |
| 24 |  Jotex |
116 | 0.0% | 38.6 | 76.1% | Furniture shop |
| 25 |  Dot & Bo |
102 | 5.7% | 42.1 | 85.5% | Furniture shop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 34 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each furniture shop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest furniture shop in Japan?
Nitori currently leads with an estimated audience of 3.6M people in Japan.