Top 50 Apparels in Japan

This curated ranking covers the 50 largest apparels in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 55 apparels tracked in Japan, the 50 ranked here account for the largest measured audience reach. Naoko (novel), Stylenanda and Magazine Luiza lead the list with a combined estimated audience of 614,122 people. Across all 50 entries the average audience size is 19,649, and the largest, Naoko (novel), reaches around 298,426 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each apparel, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank Name Audience size Country share Subtype Category
1 Naoko (novel) Naoko (novel) 298,426 25.2% Apparel Shopping
2 Stylenanda Stylenanda 206,253 47.8% Apparel Shopping
3 Magazine Luiza Magazine Luiza 109,443 0.6% Apparel Shopping
4 Altar'd State Altar'd State 106,162 2.1% Apparel Shopping
5 About You About You 76,613 0.4% Apparel Shopping
6 Tipsy Elves Tipsy Elves 21,204 2.3% Apparel Shopping
7 Giày Dép Xinh Giày Dép Xinh 19,335 28.8% Apparel Shopping
8 NEM Fashion NEM Fashion 13,655 20.0% Apparel Shopping
9 Truworths Fashion Truworths Fashion 13,611 8.4% Apparel Shopping
10 utsav fashion utsav fashion 12,448 1.4% Apparel Shopping
11 Namshi نمشي للتسوق أونلاين Namshi نمشي للتسوق أونلاين 8,691 4.7% Apparel Shopping
12 Sourpuss Clothing Sourpuss Clothing 8,073 0.8% Apparel Shopping
13 Paperless Post Paperless Post 7,923 0.3% Apparel Shopping
14 Ackermans Ackermans 6,549 0.2% Apparel Shopping
15 Paris Fashion Paris Fashion 6,308 0.8% Apparel Shopping
16 Southern Tide Southern Tide 6,097 1.0% Apparel Shopping
17 Babi.vn Babi.vn 5,780 10.9% Apparel Shopping
18 Ipekyol Ipekyol 5,687 0.1% Apparel Shopping
19 Tuckernuck Tuckernuck 5,292 0.2% Apparel Shopping
20 Vascara Vascara 4,501 1.0% Apparel Shopping
21 ViX Brasil ViX Brasil 4,428 2.9% Apparel Shopping
22 Steep and Cheap Steep and Cheap 4,035 0.5% Apparel Shopping
23 CC Double O CC Double O 2,971 9.2% Apparel Shopping
24 The Pageant Planet The Pageant Planet 2,882 15.0% Apparel Shopping
25 Ellery Ellery 2,547 1.4% Apparel Shopping
26 NewYorkDress.com NewYorkDress.com 2,528 1.2% Apparel Shopping
27 Show Me Your Mumu Show Me Your Mumu 1,905 0.2% Apparel Shopping
28 BCBGeneration BCBGeneration 1,810 0.7% Apparel Shopping
29 Sundance Catalog Sundance Catalog 1,791 0.2% Apparel Shopping
30 Blue Chic Boutique Blue Chic Boutique 1,780 8.2% Apparel Shopping
31 Stelly Australia Stelly Australia 1,679 0.5% Apparel Shopping
32 shirtpunch shirtpunch 1,601 1.0% Apparel Shopping
33 Floratta Modas Evangelica Floratta Modas Evangelica 1,172 1.8% Apparel Shopping
34 THREADS AND MOTIFS THREADS AND MOTIFS 1,044 0.5% Apparel Shopping
35 Yepme Yepme 1,043 0.5% Apparel Shopping
36 Moliera2 Moliera2 979 0.1% Apparel Shopping
37 Filly Flair Filly Flair 897 0.2% Apparel Shopping
38 Soft Surroundings Soft Surroundings 796 0.1% Apparel Shopping
39 Michael Stars Michael Stars 631 0.4% Apparel Shopping
40 Bubbleroom Bubbleroom 590 0.0% Apparel Shopping
41 J.McLaughlin J.McLaughlin 589 0.1% Apparel Shopping
42 So Kamal So Kamal 537 0.1% Apparel Shopping
43 Joyfolie Joyfolie 493 0.2% Apparel Shopping
44 South Moon Under South Moon Under 417 0.2% Apparel Shopping
45 LE TOTE LE TOTE 344 0.0% Apparel Shopping
46 6 Dollar Shirts 6 Dollar Shirts 253 0.1% Apparel Shopping
47 Style 360 Style 360 229 0.4% Apparel Shopping
48 Pantaloons Fashion & Retail Pantaloons Fashion & Retail 193 0.0% Apparel Shopping
49 Rainbow Shop Rainbow Shop 145 0.0% Apparel Shopping
50 Yooper Shirts Yooper Shirts 118 0.1% Apparel Shopping

Frequently asked questions

How is this Top 50 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each apparel by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest apparel in Japan?

Naoko (novel) currently leads with an estimated audience of 298,426 people in Japan.

Methodology

Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.

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