Top 35 Home accessories in Japan
This curated ranking covers the 35 largest home accessories in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Muji, Zara Home and Royal Copenhagen lead the list with a combined estimated audience of 20,140,821 people. Across all 35 entries the average audience size is 630,798, and the largest, Muji, reaches around 16,369,812 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each home accessories, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Muji |
16,369,812 | 47.9% | Home accessories | Home & Garden |
| 2 |  Zara Home |
3,382,998 | 9.7% | Home accessories | Home & Garden |
| 3 |  Royal Copenhagen |
388,011 | 14.5% | Home accessories | Home & Garden |
| 4 |  Laura Ashley |
377,546 | 5.5% | Home accessories | Home & Garden |
| 5 |  Villeroy & Boch |
366,009 | 5.0% | Home accessories | Home & Garden |
| 6 |  Tupperware |
163,759 | 0.9% | Home accessories | Home & Garden |
| 7 |  Kirkland's |
109,680 | 1.4% | Home accessories | Home & Garden |
| 8 |  Scentsy |
109,156 | 2.5% | Home accessories | Home & Garden |
| 9 |  Artemide |
91,230 | 5.1% | Home accessories | Home & Garden |
| 10 |  Pyrex |
38,486 | 2.0% | Home accessories | Home & Garden |
| 11 |  Country Garden |
15,588 | 6.3% | Home accessories | Home & Garden |
| 12 |  Iittala |
6,133 | 0.2% | Home accessories | Home & Garden |
| 13 |  CorningWare |
5,641 | 1.8% | Home accessories | Home & Garden |
| 14 |  Pfaltzgraff |
5,225 | 1.8% | Home accessories | Home & Garden |
| 15 |  Yankee Candle |
4,856 | 0.1% | Home accessories | Home & Garden |
| 16 |  Air Wick |
4,604 | 0.2% | Home accessories | Home & Garden |
| 17 |  Design Letters |
1,835 | 0.8% | Home accessories | Home & Garden |
| 18 |  Maisons du Monde |
1,259 | 0.0% | Home accessories | Home & Garden |
| 19 |  HomeGoods |
1,243 | 0.0% | Home accessories | Home & Garden |
| 20 |  Bed Bath & Beyond |
1,066 | 0.3% | Home accessories | Home & Garden |
| 21 |  Fackelmann |
733 | 0.2% | Home accessories | Home & Garden |
| 22 |  Corelle |
568 | 0.0% | Home accessories | Home & Garden |
| 23 |  Sedal |
493 | 0.3% | Home accessories | Home & Garden |
| 24 |  Overstock.com |
265 | 0.8% | Home accessories | Home & Garden |
| 25 |  WoodWick Candles |
225 | 0.0% | Home accessories | Home & Garden |
| 26 |  Big Lots |
145 | 0.0% | Home accessories | Home & Garden |
| 27 |  Geliebtes Zuhause |
103 | 0.1% | Home accessories | Home & Garden |
| 28 |  PartyLite Candles |
95 | 0.1% | Home accessories | Home & Garden |
| 29 |  Imperial Candles |
76 | 0.1% | Home accessories | Home & Garden |
| 30 |  MONOQI |
69 | 0.0% | Home accessories | Home & Garden |
| 31 |  One Kings Lane |
68 | 0.0% | Home accessories | Home & Garden |
| 32 |  Ideal Standard |
59 | 0.0% | Home accessories | Home & Garden |
| 33 |  Fab.com |
57 | 0.0% | Home accessories | Home & Garden |
| 34 |  JUNIQE |
51 | 0.0% | Home accessories | Home & Garden |
| 35 |  247kooi |
0 | 0.0% | Home accessories | Home & Garden |
Frequently asked questions
How is this Top 35 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each home accessories by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest home accessories in Japan?
Muji currently leads with an estimated audience of 16,369,812 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.