Top 16 Household cleanings in Japan
This curated ranking covers the 16 largest household cleanings in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Mr. Clean, Cif and Vanish (brand) lead the list with a combined estimated audience of 528,659 people. Across all 16 entries the average audience size is 62,671, and the largest, Mr. Clean, reaches around 262,094 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each household cleaning, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Mr. Clean |
262,094 | 5.0% | Household cleaning | Home & Garden |
| 2 |  Cif |
145,488 | 3.2% | Household cleaning | Home & Garden |
| 3 |  Vanish (brand) |
121,077 | 5.9% | Household cleaning | Home & Garden |
| 4 |  Clorox |
120,278 | 2.3% | Household cleaning | Home & Garden |
| 5 |  Febreze |
113,436 | 3.2% | Household cleaning | Home & Garden |
| 6 |  OxiClean |
70,577 | 4.5% | Household cleaning | Home & Garden |
| 7 |  Windex |
59,322 | 2.6% | Household cleaning | Home & Garden |
| 8 |  Swiffer |
41,510 | 1.6% | Household cleaning | Home & Garden |
| 9 |  Charmin |
25,991 | 3.1% | Household cleaning | Home & Garden |
| 10 |  Domestos |
20,665 | 0.9% | Household cleaning | Home & Garden |
| 11 |  Casabella |
19,734 | 2.4% | Household cleaning | Home & Garden |
| 12 |  Dreft |
1,284 | 0.3% | Household cleaning | Home & Garden |
| 13 |  Rubbermaid |
726 | 0.0% | Household cleaning | Home & Garden |
| 14 |  Lysol |
251 | 0.0% | Household cleaning | Home & Garden |
| 15 |  Purex (laundry detergent) |
249 | 0.1% | Household cleaning | Home & Garden |
| 16 |  Finish Dishwashing |
61 | 0.1% | Household cleaning | Home & Garden |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each household cleaning by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest household cleaning in Japan?
Mr. Clean currently leads with an estimated audience of 262,094 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.