Top 16 Detergents in Japan
This curated ranking covers the 16 largest detergents in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Procter & Gamble, Surf (detergent) and Tide (brand) lead the list with a combined estimated audience of 2,149,281 people. Across all 16 entries the average audience size is 223,763, and the largest, Procter & Gamble, reaches around 910,213 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Procter & Gamble |
910,213 | 4.3% | Detergent | Home & Garden |
| 2 |  Surf (detergent) |
820,039 | 7.3% | Detergent | Home & Garden |
| 3 |  Tide (brand) |
419,029 | 4.0% | Detergent | Home & Garden |
| 4 |  Unilever |
396,124 | 2.1% | Detergent | Home & Garden |
| 5 |  WD-40 |
322,656 | 3.5% | Detergent | Home & Garden |
| 6 |  Downy |
222,240 | 6.5% | Detergent | Home & Garden |
| 7 |  Henkel |
145,518 | 3.0% | Detergent | Home & Garden |
| 8 |  Ariel (detergent) |
144,914 | 2.6% | Detergent | Home & Garden |
| 9 |  Persil |
126,113 | 2.6% | Detergent | Home & Garden |
| 10 |  Glade (brand) |
37,159 | 0.1% | Detergent | Home & Garden |
| 11 |  Scrub Daddy |
19,750 | 0.5% | Detergent | Home & Garden |
| 12 |  Vileda |
11,496 | 0.5% | Detergent | Home & Garden |
| 13 |  The Pink Stuff |
3,956 | 0.2% | Detergent | Home & Garden |
| 14 |  American Craftsman |
539 | 10.5% | Detergent | Home & Garden |
| 15 |  Formil |
274 | 0.3% | Detergent | Home & Garden |
| 16 |  Conair Corporation |
201 | 0.0% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in Japan?
Procter & Gamble currently leads with an estimated audience of 910,213 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.