How to read this list
Rank
Position in the Top 30, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Max Verstappen |
394k | 0.7% | 37.7 | 27.3% | Motorsport |
| 2 |  Lewis Hamilton |
341k | 0.9% | 37.2 | 23.5% | Motorsport |
| 3 |  Charles Leclerc |
227k | 0.8% | 41.8 | 58.9% | Motorsport |
| 4 |  Lando Norris |
174k | 0.5% | 36.5 | 25.6% | Motorsport |
| 5 |  Yuki Tsunoda |
159k | 3.0% | 36.5 | 25.6% | Motorsport |
| 6 |  McLaren F1 |
136k | 2.4% | 39.7 | 23.8% | Motorsport |
| 7 |  Williams Grand Prix Engineering |
121k | 2.9% | 37.7 | 16.8% | Motorsport |
| 8 |  Fernando Alonso |
117k | 0.8% | 39.7 | 30.3% | Motorsport |
| 9 |  Oscar Piastri |
114k | 0.5% | 36.5 | 26.0% | Motorsport |
| 10 |  George Russell |
98k | 0.6% | 36.4 | 25.7% | Motorsport |
| 11 |  Kimi Antonelli |
86k | 0.6% | 37.4 | 35.4% | Motorsport |
| 12 |  Carlos Sainz |
72k | 0.9% | 40.3 | 53.2% | Motorsport |
| 13 |  Nico Hülkenberg |
52k | 0.8% | 39.4 | 26.7% | Motorsport |
| 14 |  Liam Lawson |
46k | 0.7% | 36.5 | 25.8% | Motorsport |
| 15 |  Red Bull Racing |
44k | 0.2% | 35.9 | 23.6% | Motorsport |
| 16 |  Cadillac F1 |
41k | 0.9% | 36.1 | 28.0% | Motorsport |
| 17 |  Mercedes AMG Petronas F1 |
38k | 0.2% | 38.4 | 32.7% | Motorsport |
| 18 |  Haas F1 |
33k | 2.4% | 36.5 | 25.7% | Motorsport |
| 19 |  Lance Stroll |
33k | 0.7% | 36.4 | 26.1% | Motorsport |
| 20 |  Aston Martin F1 |
31k | 0.9% | 33.9 | 22.6% | Motorsport |
| 21 |  Pierre Gasly |
29k | 0.7% | 29.3 | 52.1% | Motorsport |
| 22 |  Scuderia Ferrari |
29k | 0.1% | 39.3 | 29.7% | Motorsport |
| 23 |  Oliver Bearman |
28k | 0.8% | 36.6 | 35.3% | Motorsport |
| 24 |  Gabriel Bortoleto |
23k | 0.4% | 36.5 | 25.6% | Motorsport |
| 25 |  Alpine F1 |
20k | 0.8% | 36.9 | 25.2% | Motorsport |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 30 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each formula one team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest formula one team in Japan?
Max Verstappen currently leads with an estimated audience of 394k people in Japan.