How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  NHL |
2M | 2.8% | 31.9 | 39.5% | Ice hockey |
| 2 |  Stanley Cup |
475k | 2.8% | 32.8 | 51.0% | Ice hockey |
| 3 |  Tim Horton |
233k | 0.2% | 40.1 | 65.6% | Ice hockey |
| 4 |  Tampa Bay Lightning |
209k | 2.2% | 36.9 | 36.3% | Ice hockey |
| 5 |  Chicago Blackhawks |
169k | 2.3% | 31.3 | 44.5% | Ice hockey |
| 6 |  Vancouver Canucks |
157k | 1.7% | 33.5 | 49.6% | Ice hockey |
| 7 |  Edmonton Oilers |
148k | 0.8% | 34.3 | 46.1% | Ice hockey |
| 8 |  Will Smith |
147k | 0.7% | 31.9 | 39.5% | Ice hockey |
| 9 |  Toronto Maple Leafs |
128k | 0.6% | 35.6 | 38.3% | Ice hockey |
| 10 |  Detroit Red Wings |
107k | 1.1% | 30.0 | 36.4% | Ice hockey |
| 11 |  Winnipeg Jets |
94k | 1.0% | 39.5 | 43.3% | Ice hockey |
| 12 |  Deutsche Eishockey Liga |
89k | 1.7% | 43.1 | 60.1% | Ice hockey |
| 13 |  Minnesota Wild |
80k | 0.8% | 37.0 | 41.3% | Ice hockey |
| 14 |  New York Rangers |
77k | 1.2% | 32.6 | 42.9% | Ice hockey |
| 15 |  Anaheim Ducks |
76k | 1.5% | 40.0 | 33.3% | Ice hockey |
| 16 |  Dallas Stars |
64k | 0.7% | 34.0 | 49.4% | Ice hockey |
| 17 |  EC KAC |
59k | 3.6% | 32.4 | 40.5% | Ice hockey |
| 18 |  San Jose Sharks |
55k | 0.9% | 32.3 | 39.5% | Ice hockey |
| 19 |  International Ice Hockey Federation |
54k | 1.2% | 35.6 | 56.5% | Ice hockey |
| 20 |  Calgary Flames |
53k | 1.0% | 38.9 | 45.5% | Ice hockey |
| 21 |  Washington Capitals |
50k | 0.8% | 40.3 | 35.2% | Ice hockey |
| 22 |  Los Angeles Kings |
47k | 0.8% | 28.1 | 52.3% | Ice hockey |
| 23 |  Boston Bruins |
46k | 0.5% | 30.3 | 51.0% | Ice hockey |
| 24 |  Buffalo Sabres |
46k | 0.7% | 34.8 | 43.3% | Ice hockey |
| 25 |  Ottawa Senators |
45k | 0.7% | 38.3 | 40.0% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each ice hockey by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest ice hockey in Japan?
NHL currently leads with an estimated audience of 2M people in Japan.