How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 |  Pittsburgh Penguins |
11k | 0.1% | 27.8 | 39.8% | Ice hockey |
| 52 |  Auston Matthews |
11k | 0.2% | 42.6 | 32.9% | Ice hockey |
| 53 |  Stanley Cup playoffs |
10k | 0.1% | 32.5 | 51.2% | Ice hockey |
| 54 |  Pure Hockey |
10k | 0.7% | 28.7 | 58.4% | Ice hockey |
| 55 |  Brad Marchand |
10k | 0.2% | 46.4 | 16.7% | Ice hockey |
| 56 |  Alex Ovechkin |
10k | 0.3% | 32.1 | 39.4% | Ice hockey |
| 57 |  Philadelphia Flyers |
9.9k | 0.2% | 28.0 | 37.8% | Ice hockey |
| 58 |  Taylor Ward |
9.8k | 1.1% | 31.8 | 39.8% | Ice hockey |
| 59 |  HPK |
8.8k | 6.4% | 37.4 | 37.1% | Ice hockey |
| 60 |  Sibu |
7.9k | 0.9% | 33.6 | 61.0% | Ice hockey |
| 61 |  Tom Wilson |
7.6k | 0.6% | 32.1 | 39.4% | Ice hockey |
| 62 |  Alexander Ovechkin |
6.7k | 0.3% | 42.8 | 60.9% | Ice hockey |
| 63 |  Connor Hellebuyck |
6.6k | 0.3% | 32.3 | 39.7% | Ice hockey |
| 64 |  Stanley Cup Finals |
6.6k | 0.4% | 42.6 | 46.3% | Ice hockey |
| 65 |  Nathan Mackinnon |
6.4k | 0.3% | 32.0 | 39.6% | Ice hockey |
| 66 |  Cale Makar |
6.2k | 0.5% | 32.0 | 39.6% | Ice hockey |
| 67 |  Leon Draisaitl |
5.8k | 0.2% | 32.6 | 40.8% | Ice hockey |
| 68 |  Jonatan Christie |
5.2k | 1.8% | 23.2 | 22.4% | Ice hockey |
| 69 |  Patrick Kane |
5.1k | 0.3% | 36.1 | 39.6% | Ice hockey |
| 70 |  Jordan Spence |
5k | 0.7% | 32.1 | 39.6% | Ice hockey |
| 71 |  Matthew Tkachuk |
5k | 0.2% | 32.0 | 39.4% | Ice hockey |
| 72 |  Jonathan Toews |
5k | 0.3% | 35.9 | 28.7% | Ice hockey |
| 73 |  Matthew Schaefer |
4.9k | 0.3% | 31.9 | 39.6% | Ice hockey |
| 74 |  Eastern Conference (NHL) |
4.8k | 0.9% | 25.0 | 100.0% | Ice hockey |
| 75 |  st louis blues |
4.8k | 0.1% | 29.5 | 10.8% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each ice hockey by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest ice hockey in Japan?
NHL currently leads with an estimated audience of 2M people in Japan.