How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Rui Hachimura |
120k | 4.9% | 30.9 | 40.8% | Basketball |
| 27 |  Shai Gilgeous-Alexander |
113k | 0.8% | 30.3 | 39.5% | Basketball |
| 28 |  Yuki Kawamura |
108k | 6.2% | 30.5 | 40.3% | Basketball |
| 29 |  Chicago Bulls |
78k | 0.2% | 29.3 | 39.5% | Basketball |
| 30 |  Tyrese Haliburton |
75k | 0.8% | 30.4 | 41.0% | Basketball |
| 31 |  Yang Hansen |
63k | 4.5% | 30.3 | 40.2% | Basketball |
| 32 |  Austin Reaves |
62k | 0.9% | 30.9 | 40.8% | Basketball |
| 33 |  Anthony Davis |
62k | 0.7% | 30.3 | 40.2% | Basketball |
| 34 |  Bronny James |
50k | 0.7% | 30.9 | 40.8% | Basketball |
| 35 |  Bam Adebayo |
50k | 0.6% | 30.4 | 39.5% | Basketball |
| 36 |  Jalen Brunson |
48k | 0.6% | 30.2 | 41.6% | Basketball |
| 37 |  Cade Cunningham |
46k | 0.7% | 30.4 | 40.3% | Basketball |
| 38 |  Jalen Williams |
46k | 0.9% | 30.3 | 39.5% | Basketball |
| 39 |  Trae Young |
45k | 0.7% | 30.3 | 40.2% | Basketball |
| 40 |  Kon Knueppel |
42k | 1.2% | 30.4 | 40.5% | Basketball |
| 41 |  Dylan Harper |
41k | 1.2% | 30.4 | 39.8% | Basketball |
| 42 |  Deandre Ayton |
40k | 1.0% | 30.9 | 40.8% | Basketball |
| 43 |  Philadelphia 76ers |
36k | 0.2% | 28.4 | 42.3% | Basketball |
| 44 |  Jonathan Kuminga |
36k | 0.9% | 30.4 | 40.1% | Basketball |
| 45 |  Chet Holmgren |
35k | 0.6% | 30.3 | 39.5% | Basketball |
| 46 |  Karl-Anthony Towns |
34k | 0.5% | 30.2 | 41.6% | Basketball |
| 47 |  Brooklyn Nets |
33k | 0.1% | 27.6 | 34.7% | Basketball |
| 48 |  Donovan Mitchell |
33k | 0.6% | 30.5 | 40.3% | Basketball |
| 49 |  Ace Bailey |
31k | 0.8% | 30.5 | 40.1% | Basketball |
| 50 |  Bol Bol |
30k | 1.5% | 30.3 | 40.2% | Basketball |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each nba team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest nba team in Japan?
Los Angeles Lakers currently leads with an estimated audience of 4.1M people in Japan.