How to read this list
Rank
Position in the Top 70, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Illustration |
23M | 12.1% | 31.9 | 64.2% | Art movement |
| 2 |  Contemporary art |
22M | 11.2% | 34.2 | 65.9% | Art movement |
| 3 |  Modern art |
21M | 11.7% | 33.8 | 66.4% | Art movement |
| 4 |  Japanese art |
21M | 20.1% | 32.0 | 63.1% | Art movement |
| 5 |  Digital art |
19M | 15.7% | 32.0 | 66.3% | Art movement |
| 6 |  Decorative arts |
15M | 7.3% | 36.0 | 74.7% | Art movement |
| 7 |  Abstract art |
13M | 12.9% | 33.9 | 67.4% | Art movement |
| 8 |  Culinary art |
8.5M | 4.2% | 36.6 | 68.6% | Art movement |
| 9 |  Street art |
4.9M | 7.7% | 28.9 | 55.0% | Art movement |
| 10 |  Conceptual art |
4.5M | 5.5% | 33.2 | 62.8% | Art movement |
| 11 |  Graffiti |
2.5M | 4.0% | 31.7 | 46.6% | Art movement |
| 12 |  Video art |
2.4M | 38.1% | 35.2 | 46.2% | Art movement |
| 13 |  Ceramic art |
2.2M | 8.0% | 40.5 | 74.3% | Art movement |
| 14 |  Pop art |
1.9M | 9.1% | 35.3 | 59.3% | Art movement |
| 15 |  Performance art |
1.7M | 3.2% | 32.7 | 57.4% | Art movement |
| 16 |  Macro photography |
1.7M | 11.0% | 39.4 | 29.0% | Art movement |
| 17 |  Urban art |
1.7M | 6.0% | 33.1 | 48.5% | Art movement |
| 18 |  Landscape painting |
1.7M | 6.5% | 33.1 | 63.0% | Art movement |
| 19 |  Modernism |
1.7M | 4.1% | 33.7 | 54.2% | Art movement |
| 20 |  Graphic arts |
1.6M | 33.3% | 40.4 | 47.5% | Art movement |
| 21 |  Art Deco |
1.6M | 4.8% | 36.9 | 71.7% | Art movement |
| 22 |  Plastic arts |
1.4M | 2.7% | 35.1 | 53.6% | Art movement |
| 23 |  Concept art |
1.3M | 13.0% | 30.2 | 58.8% | Art movement |
| 24 |  Figurative art |
888k | 9.1% | 32.4 | 62.1% | Art movement |
| 25 |  Folk art |
742k | 1.9% | 32.2 | 64.9% | Art movement |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 70 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each art movement by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest art movement in Japan?
Illustration currently leads with an estimated audience of 23M people in Japan.