How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Museum of Modern Art |
4.4M | 11.5% | 36.3 | 66.6% | Museum |
| 2 |  Mori Art Museum |
3.1M | 87.9% | 32.7 | 54.9% | Museum |
| 3 |  Biltmore Estate |
2.8M | 59.1% | 33.4 | 65.9% | Museum |
| 4 |  Musee Platinum |
2.7M | 89.0% | 30.4 | 73.2% | Museum |
| 5 |  Saatchi Gallery |
1.8M | 7.8% | 35.8 | 57.8% | Museum |
| 6 |  Metropolitan Museum of Art |
1.6M | 6.4% | 37.1 | 64.2% | Museum |
| 7 |  Tate Modern |
1.3M | 7.4% | 35.4 | 60.7% | Museum |
| 8 |  Gagosian Gallery |
917k | 9.2% | 34.9 | 60.9% | Museum |
| 9 |  British Museum |
802k | 3.3% | 37.5 | 59.3% | Museum |
| 10 |  Natural History Museum, London |
781k | 18.6% | 32.3 | 64.6% | Museum |
| 11 |  Frieze Art Fair |
715k | 8.8% | 33.7 | 59.8% | Museum |
| 12 |  Science Museum, London |
698k | 13.3% | 34.5 | 68.6% | Museum |
| 13 |  São Paulo Museum of Art |
635k | 10.9% | 42.8 | 49.7% | Museum |
| 14 |  Victoria and Albert Museum |
564k | 4.9% | 33.6 | 63.5% | Museum |
| 15 |  Tate |
520k | 7.1% | 34.1 | 61.9% | Museum |
| 16 |  Solomon R. Guggenheim Museum |
445k | 6.5% | 35.7 | 54.9% | Museum |
| 17 |  Van Gogh Museum |
418k | 5.6% | 36.3 | 66.7% | Museum |
| 18 |  Whitney Museum of American Art |
395k | 7.5% | 36.2 | 55.9% | Museum |
| 19 |  Pérez Art Museum Miami |
391k | 16.7% | 30.9 | 67.5% | Museum |
| 20 |  Los Angeles County Museum of Art |
389k | 7.7% | 35.7 | 64.9% | Museum |
| 21 |  Saatchi Art |
339k | 8.5% | 33.5 | 46.7% | Museum |
| 22 |  National Gallery |
331k | 4.8% | 35.6 | 67.8% | Museum |
| 23 |  National Gallery of Art |
302k | 6.0% | 32.4 | 61.7% | Museum |
| 24 |  National Museum of the Philippines |
298k | 25.7% | 28.7 | 80.3% | Museum |
| 25 |  National Museum of Western Art |
297k | 52.4% | 38.3 | 62.6% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest museum in Japan?
Museum of Modern Art currently leads with an estimated audience of 4.4M people in Japan.