How to read this list
Rank
Position in the Top 57, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  BWF World Championships |
77k | 2.6% | 27.7 | 28.4% | Badminton |
| 2 |  Lee Chong Wei |
20k | 1.9% | 29.3 | 51.6% | Badminton |
| 3 |  Badminton World Federation |
18k | 0.6% | 27.9 | 29.0% | Badminton |
| 4 |  Lee Zii Jia |
16k | 1.2% | 31.9 | 31.8% | Badminton |
| 5 |  Shi Yuqi |
11k | 1.7% | 31.9 | 31.8% | Badminton |
| 6 |  Hong Kong Open (badminton) |
11k | 2.3% | 32.1 | 15.0% | Badminton |
| 7 |  Kento Momota |
9.8k | 3.5% | 31.9 | 31.8% | Badminton |
| 8 |  An Se-young |
8.3k | 1.0% | 28.3 | 27.5% | Badminton |
| 9 |  Yu Yang (badminton) |
6.8k | 10.0% | 41.5 | 82.7% | Badminton |
| 10 |  Malaysia national badminton team |
6.3k | 22.6% | 29.0 | 28.9% | Badminton |
| 11 |  Lin Dan |
6.3k | 4.8% | 23.5 | 15.4% | Badminton |
| 12 |  Thailand Open (badminton) |
6.1k | 2.4% | 28.5 | 39.6% | Badminton |
| 13 |  Adam Johnson (footballer) |
5.2k | 0.8% | 36.2 | 51.9% | Badminton |
| 14 |  Akane Yamaguchi |
5.1k | 2.7% | 28.3 | 27.5% | Badminton |
| 15 |  Sudirman Cup |
4.9k | 0.3% | 28.6 | 47.6% | Badminton |
| 16 |  Chou Tien-chen |
3.9k | 1.6% | 31.9 | 31.8% | Badminton |
| 17 |  Indonesia Open (badminton) |
3.7k | 2.6% | 27.9 | 27.1% | Badminton |
| 18 |  Taufik Hidayat |
3.7k | 2.0% | 25.7 | 51.0% | Badminton |
| 19 |  Singapore Open (badminton) |
3.4k | 1.9% | 21.2 | 37.3% | Badminton |
| 20 |  Chen Long |
3.1k | 4.9% | 27.5 | 0.0% | Badminton |
| 21 |  All England Open Badminton Championships |
3k | 3.0% | 25.5 | 25.7% | Badminton |
| 22 |  Carolina Marín |
3k | 0.6% | 40.2 | 39.6% | Badminton |
| 23 |  Thomas Cup |
2.7k | 0.9% | 29.8 | 39.1% | Badminton |
| 24 |  P. V. Sindhu |
2.6k | 0.2% | 28.3 | 27.5% | Badminton |
| 25 |  Tai Tzu-ying |
2.3k | 4.9% | 23.0 | 11.0% | Badminton |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 57 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each badminton by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest badminton in Japan?
BWF World Championships currently leads with an estimated audience of 77k people in Japan.