How to read this list
Rank
Position in the Top 35, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  DUB (magazine) |
120k | 5.5% | 36.4 | 30.1% | Car tuning |
| 2 |  HRE Performance Wheels |
56k | 5.1% | 30.1 | 16.5% | Car tuning |
| 3 |  Rotiform |
55k | 9.4% | 35.2 | 42.0% | Car tuning |
| 4 |  BBS Wheels |
49k | 11.7% | 46.2 | 0.0% | Car tuning |
| 5 |  Precision Turbo & Engine |
33k | 6.0% | 32.6 | 36.6% | Car tuning |
| 6 |  ECS Tuning |
23k | 2.4% | 29.5 | 43.8% | Car tuning |
| 7 |  AC Schnitzer |
10k | 6.6% | 26.3 | 0.0% | Car tuning |
| 8 |  TunerCult.com |
5.2k | 13.2% | 29.7 | 36.3% | Car tuning |
| 9 |  Factory Five Racing |
4.5k | 1.4% | 44.2 | 15.1% | Car tuning |
| 10 |  Manthey Racing |
4.2k | 1.8% | 36.6 | 33.6% | Car tuning |
| 11 |  West Coast Customs |
3.2k | 0.6% | 36.2 | 14.7% | Car tuning |
| 12 |  Turner Motorsport |
2.6k | 1.8% | 36.9 | 20.3% | Car tuning |
| 13 |  Honda Tuning Magazine |
2.2k | 9.2% | 34.1 | 30.5% | Car tuning |
| 14 |  Akrapovic Exhaust System |
2.1k | 0.8% | 22.3 | 0.0% | Car tuning |
| 15 |  Overfinch |
1.7k | 2.7% | 29.9 | 0.0% | Car tuning |
| 16 |  JP Performance |
1.3k | 0.1% | 37.0 | 26.8% | Car tuning |
| 17 |  Thunder Tiger |
952 | 2.1% | 34.7 | 9.3% | Car tuning |
| 18 |  Rieger Tuning |
693 | 1.1% | 26.8 | 0.0% | Car tuning |
| 19 |  UroTuning |
670 | 0.1% | 35.5 | 12.7% | Car tuning |
| 20 |  Skunk2 Racing |
465 | 1.3% | 26.5 | 19.0% | Car tuning |
| 21 |  Chevrolet Performance |
333 | 2.1% | 33.0 | 23.8% | Car tuning |
| 22 |  Hotrods Customs & Classic Cars |
327 | 7.7% | 29.8 | 58.1% | Car tuning |
| 23 |  Camburg Racing |
262 | 0.3% | 31.7 | 9.0% | Car tuning |
| 24 |  Audi Tuning |
256 | 1.1% | 33.5 | 33.3% | Car tuning |
| 25 |  Hamann Motorsport |
249 | 2.4% | 22.8 | 0.0% | Car tuning |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 35 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each car tuning by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car tuning in Japan?
DUB (magazine) currently leads with an estimated audience of 120k people in Japan.