Top 44 Motorcycles in Japan
This curated ranking covers the 44 largest motorcycles in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Kawasaki, Yamaha Motor Company and Ducati lead the list with a combined estimated audience of 10,056,030 people. Across all 44 entries the average audience size is 378,948, and the largest, Kawasaki, reaches around 4,040,000 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each motorcycles, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Kawasaki |
4,040,000 | 9.1% | Motorcycles | Cars & Mobility |
| 2 |  Yamaha Motor Company |
3,127,673 | 6.0% | Motorcycles | Cars & Mobility |
| 3 |  Ducati |
2,888,357 | 8.2% | Motorcycles | Cars & Mobility |
| 4 |  KTM |
2,722,808 | 6.2% | Motorcycles | Cars & Mobility |
| 5 |  Vespa |
995,915 | 4.9% | Motorcycles | Cars & Mobility |
| 6 |  Shoei |
574,374 | 19.4% | Motorcycles | Cars & Mobility |
| 7 |  Piaggio |
462,793 | 5.8% | Motorcycles | Cars & Mobility |
| 8 |  Bianchi (motorcycles) |
405,517 | 22.8% | Motorcycles | Cars & Mobility |
| 9 |  Alpinestars |
194,698 | 2.2% | Motorcycles | Cars & Mobility |
| 10 |  Dainese |
192,059 | 4.5% | Motorcycles | Cars & Mobility |
| 11 |  Royal Enfield (India) |
164,080 | 1.1% | Motorcycles | Cars & Mobility |
| 12 |  Arai Helmet |
161,187 | 7.2% | Motorcycles | Cars & Mobility |
| 13 |  MV Agusta |
160,103 | 4.0% | Motorcycles | Cars & Mobility |
| 14 |  Harley Owners Group |
126,086 | 4.2% | Motorcycles | Cars & Mobility |
| 15 |  Hero MotoCorp |
98,953 | 2.7% | Motorcycles | Cars & Mobility |
| 16 |  Kymco |
75,978 | 1.7% | Motorcycles | Cars & Mobility |
| 17 |  American Motorcyclist Association |
52,918 | 3.3% | Motorcycles | Cars & Mobility |
| 18 |  Indian Motorcycle |
30,806 | 0.9% | Motorcycles | Cars & Mobility |
| 19 |  REV'IT! |
29,136 | 6.3% | Motorcycles | Cars & Mobility |
| 20 |  Nolan Helmets |
26,770 | 3.6% | Motorcycles | Cars & Mobility |
| 21 |  Yamaha Motorcycles |
25,539 | 1.7% | Motorcycles | Cars & Mobility |
| 22 |  S&S Cycle |
19,217 | 10.0% | Motorcycles | Cars & Mobility |
| 23 |  Zero Motorcycles |
18,002 | 2.0% | Motorcycles | Cars & Mobility |
| 24 |  Mondial (motorcycle manufacturer) |
12,585 | 0.2% | Motorcycles | Cars & Mobility |
| 25 |  Harley-Davidson |
12,039 | 0.0% | Motorcycles | Cars & Mobility |
| 26 |  Akrapovič |
11,552 | 7.3% | Motorcycles | Cars & Mobility |
| 27 |  Suomy |
10,257 | 4.5% | Motorcycles | Cars & Mobility |
| 28 |  BMW Motorrad |
5,680 | 0.0% | Motorcycles | Cars & Mobility |
| 29 |  Classic Motorbikes |
5,555 | 6.8% | Motorcycles | Cars & Mobility |
| 30 |  Triumph Motorcycles Ltd |
4,403 | 0.0% | Motorcycles | Cars & Mobility |
| 31 |  Schuberth |
4,067 | 1.7% | Motorcycles | Cars & Mobility |
| 32 |  Thunderbike |
3,427 | 0.8% | Motorcycles | Cars & Mobility |
| 33 |  Honda Motorcycles |
3,368 | 0.0% | Motorcycles | Cars & Mobility |
| 34 |  Aprilia |
2,147 | 0.0% | Motorcycles | Cars & Mobility |
| 35 |  Moto Guzzi |
1,925 | 0.0% | Motorcycles | Cars & Mobility |
| 36 |  Husqvarna Motorcycles |
1,618 | 0.1% | Motorcycles | Cars & Mobility |
| 37 |  Deus Ex Machina Motorcycles |
938 | 0.9% | Motorcycles | Cars & Mobility |
| 38 |  xBhp |
398 | 0.4% | Motorcycles | Cars & Mobility |
| 39 |  POLO Motorrad |
351 | 0.1% | Motorcycles | Cars & Mobility |
| 40 |  Norton Motorcycle Company |
112 | 0.0% | Motorcycles | Cars & Mobility |
| 41 |  Orange County Choppers |
108 | 0.0% | Motorcycles | Cars & Mobility |
| 42 |  Triumph Engineering |
91 | 1.9% | Motorcycles | Cars & Mobility |
| 43 |  Honda Motorcycles & ATVs |
74 | 3.4% | Motorcycles | Cars & Mobility |
| 44 |  Klim (clothing) |
73 | 0.0% | Motorcycles | Cars & Mobility |
Frequently asked questions
How is this Top 44 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each motorcycles by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest motorcycles in Japan?
Kawasaki currently leads with an estimated audience of 4,040,000 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.