Top 40 Commercial vehicles in Japan

How to read this list

Rank

Position in the Top 40, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Kubota	593k	5.4%	39.5	35.5%	Commercial vehicles
2	John Deere	535k	1.9%	38.1	46.2%	Commercial vehicles
3	Massey Ferguson	525k	3.9%	37.1	43.7%	Commercial vehicles
4	Yanmar	190k	7.7%	45.5	30.7%	Commercial vehicles
5	Volkswagen Commercial Vehicles	134k	3.1%	36.9	32.8%	Commercial vehicles
6	Claas	128k	2.7%	38.3	35.5%	Commercial vehicles
7	Kenworth	101k	2.1%	34.1	32.9%	Commercial vehicles
8	Mack Trucks	88k	2.4%	33.1	29.6%	Commercial vehicles
9	Peterbilt	82k	1.8%	32.6	40.0%	Commercial vehicles
10	Iveco	78k	1.0%	34.8	37.6%	Commercial vehicles
11	Scania	77k	2.2%	44.6	0.0%	Commercial vehicles
12	AGCO	72k	2.0%	37.4	37.2%	Commercial vehicles
13	Liebherr	37k	0.9%	33.2	63.5%	Commercial vehicles
14	Unimog	13k	0.9%	27.6	0.0%	Commercial vehicles
15	International Harvester	12k	0.8%	45.7	53.6%	Commercial vehicles
16	Volvo FH	10k	0.1%	42.2	22.6%	Commercial vehicles
17	Scania trucks	5.3k	2.3%	28.5	16.9%	Commercial vehicles
18	Traton	4.8k	1.8%	37.0	33.8%	Commercial vehicles
19	Magirus	3.1k	1.4%	28.0	0.0%	Commercial vehicles
20	Schmitz Cargobull	2.1k	0.7%	37.1	0.0%	Commercial vehicles
21	Dodge Trucks	1.5k	0.5%	27.6	23.2%	Commercial vehicles
22	Volvo Construction Equipment	881	0.2%	35.1	60.0%	Commercial vehicles
23	Ram Trucks	737	0.0%	35.1	33.6%	Commercial vehicles
24	Mercedes-Benz buses	719	0.3%	24.3	28.3%	Commercial vehicles
25	Volvo Trucks	666	0.0%	34.9	43.3%	Commercial vehicles

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 40 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each commercial vehicles by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest commercial vehicles in Japan?

Kubota currently leads with an estimated audience of 593k people in Japan.

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