Top 42 Domestic appliances in Japan

How to read this list

Rank

Position in the Top 42, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
26	Silit	3.4k	1.1%	30.2	66.0%	Domestic appliances
27	Brennenstuhl	2.2k	0.4%	38.2	44.4%	Domestic appliances
28	Samsung Electronics	1.7k	1.1%	35.7	35.1%	Domestic appliances
29	KitchenAid	745	0.0%	37.8	66.3%	Domestic appliances
30	Tefal	615	0.0%	36.1	70.4%	Domestic appliances
31	Robert Bosch	415	0.0%	37.6	30.5%	Domestic appliances
32	Bernina International	329	0.9%	36.6	69.4%	Domestic appliances
33	Arçelik	309	0.0%	35.5	47.9%	Domestic appliances
34	Hekatron	290	0.2%	38.4	37.5%	Domestic appliances
35	Neff GmbH	274	0.2%	45.3	57.2%	Domestic appliances
36	Wolf Gourmet	264	1.1%	43.0	47.4%	Domestic appliances
37	Samsung Home Appliances	263	0.5%	31.2	29.2%	Domestic appliances
38	Kenwood Limited	254	7.0%	32.2	70.6%	Domestic appliances
39	BSH Bosch und Siemens Hausgeräte	213	0.0%	28.8	57.5%	Domestic appliances
40	Vapor steam cleaner	212	0.0%	36.8	42.1%	Domestic appliances
41	Dirt Devil	212	0.0%	28.9	67.5%	Domestic appliances
42	Gaggenau Hausgeräte	129	0.0%	37.3	66.6%	Domestic appliances

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 42 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each domestic appliances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest domestic appliances in Japan?

Dyson currently leads with an estimated audience of 2.8M people in Japan.

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