Top 14 Gamblings in Japan
This curated ranking covers the 14 largest gamblings in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Unibet, Lotteria and SBOBET lead the list with a combined estimated audience of 463,958 people. Across all 14 entries the average audience size is 47,975, and the largest, Unibet, reaches around 247,011 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each gambling, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Unibet |
247,011 | 1.4% | Gambling | Games |
| 2 |  Lotteria |
132,330 | 8.2% | Gambling | Games |
| 3 |  SBOBET |
84,617 | 5.3% | Gambling | Games |
| 4 |  Ladbrokes |
83,970 | 0.7% | Gambling | Games |
| 5 |  Playtech |
43,741 | 11.2% | Gambling | Games |
| 6 |  Lotto Max |
29,319 | 1.1% | Gambling | Games |
| 7 |  Betsson |
23,384 | 0.3% | Gambling | Games |
| 8 |  Sportingbet |
10,104 | 0.1% | Gambling | Sports |
| 9 |  Tombola (bingo company) |
8,093 | 0.1% | Gambling | Games |
| 10 |  Full Tilt Poker |
4,695 | 2.6% | Gambling | Games |
| 11 |  Svenska Spel |
3,623 | 0.1% | Gambling | Games |
| 12 |  Lotto Super 7 |
403 | 0.6% | Gambling | Games |
| 13 |  Sociedade de Turismo e Diversões de Macau |
223 | 13.2% | Gambling | Games |
| 14 |  partypoker |
147 | 0.0% | Gambling | Games |
Frequently asked questions
How is this Top 14 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each gambling by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest gambling in Japan?
Unibet currently leads with an estimated audience of 247,011 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.