Top 50 Insurances in Japan

This curated ranking covers the 50 largest insurances in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 155 insurances tracked in Japan, the 50 ranked here account for the largest measured audience reach. AXA, Aflac and Aia lead the list with a combined estimated audience of 1,336,498 people. Across all 50 entries the average audience size is 52,474, and the largest, AXA, reaches around 866,623 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	AXA	866,623	5.2%	Insurances	Business & Career
2	Aflac	329,088	9.9%	Insurances	Business & Career
3	Aia	140,787	3.9%	Insurances	Business & Career
4	Wells Fargo	133,372	0.2%	Insurances	Business & Career
5	MetLife	108,239	1.4%	Insurances	Business & Career
6	Progressive Corporation	91,978	0.4%	Insurances	Business & Career
7	GEICO	80,563	0.4%	Insurances	Business & Career
8	UnitedHealth Group	65,668	2.7%	Insurances	Business & Career
9	Tokio Marine	63,446	2.8%	Insurances	Business & Career
10	Aviva	63,338	0.9%	Insurances	Business & Career
11	Marsh	62,328	3.6%	Insurances	Business & Career
12	AON	60,062	1.8%	Insurances	Business & Career
13	World Nomads	40,193	13.8%	Insurances	Business & Career
14	Moringa oleifera	35,644	1.2%	Insurances	Food & Beverages
15	AOK	35,460	0.6%	Insurances	Business & Career
16	Tokio Marine Nichido	34,795	89.4%	Insurances	Business & Career
17	Unum	34,662	2.3%	Insurances	Business & Career
18	Mapfre	33,773	0.3%	Insurances	Business & Career
19	GENERALI	32,028	0.6%	Insurances	Business & Career
20	Sunflower seed	31,952	2.0%	Insurances	Food & Beverages
21	Cigna	31,581	0.5%	Insurances	Business & Career
22	Kaiser Permanente	26,001	0.3%	Insurances	Business & Career
23	Aetna	25,582	0.3%	Insurances	Business & Career
24	HDFC Life	24,119	0.8%	Insurances	Business & Career
25	State Farm Insurance	22,711	0.4%	Insurances	Business & Career
26	Asurion	16,493	0.8%	Insurances	Business & Career
27	Liberty Mutual	14,999	0.3%	Insurances	Business & Career
28	Mutual of Omaha	14,484	0.8%	Insurances	Business & Career
29	ICICI Lombard	11,390	0.6%	Insurances	Business & Career
30	Mutua Madrileña	10,053	0.3%	Insurances	Business & Career
31	Munich Re	8,749	1.7%	Insurances	Business & Career
32	WWK	8,313	0.1%	Insurances	Business & Career
33	Great Eastern Life	7,977	4.6%	Insurances	Business & Career
34	Transamerica	5,274	0.2%	Insurances	Business & Career
35	TIAA–CREF	4,442	0.6%	Insurances	Business & Career
36	Groupama	4,327	0.1%	Insurances	Business & Career
37	Techniker Krankenkasse	4,024	0.0%	Insurances	Business & Career
38	Oscar Health	3,987	0.5%	Insurances	Business & Career
39	Primerica	3,777	0.2%	Insurances	Business & Career
40	Europ Assistance	3,515	0.2%	Insurances	Business & Career
41	Zurich Insurance Group	3,135	0.1%	Insurances	Business & Career
42	Bourse Direct	3,093	0.1%	Insurances	Business & Career
43	NTUC Income	2,933	18.4%	Insurances	Business & Career
44	Max Life Insurance	2,894	0.2%	Insurances	Business & Career
45	Allianz	2,811	0.0%	Insurances	Business & Career
46	Macif	2,772	0.0%	Insurances	Business & Career
47	Direct Line	2,647	0.2%	Insurances	Business & Career
48	Hiscox	2,639	0.4%	Insurances	Business & Career
49	Wefox	2,505	0.7%	Insurances	Business & Career
50	Barmer	2,485	0.1%	Insurances	Business & Career