How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Ricky Hatton |
37k | 0.4% | 36.0 | 68.8% | Martial art |
| 27 |  Toy Machine |
37k | 13.1% | 25.7 | 45.3% | Martial art |
| 28 |  Dustin Poirier |
36k | 0.8% | 28.5 | 11.5% | Martial art |
| 29 |  Deontay Wilder |
34k | 1.4% | 34.2 | 71.1% | Martial art |
| 30 |  Golden Gloves |
33k | 2.0% | 33.4 | 56.5% | Martial art |
| 31 |  Devon Larratt |
33k | 1.4% | 34.5 | 12.7% | Martial art |
| 32 |  Saúl Álvarez |
31k | 0.7% | 33.6 | 20.4% | Martial art |
| 33 |  George Foreman |
30k | 0.3% | 27.7 | 61.7% | Martial art |
| 34 |  Dana White |
28k | 0.6% | 28.8 | 28.5% | Martial art |
| 35 |  Ben Askren |
28k | 0.5% | 36.4 | 23.1% | Martial art |
| 36 |  Israel Adesanya |
28k | 0.6% | 32.4 | 28.4% | Martial art |
| 37 |  Quinton Jackson |
28k | 0.7% | 32.7 | 18.3% | Martial art |
| 38 |  Oscar De La Hoya |
24k | 0.8% | 49.9 | 0.0% | Martial art |
| 39 |  Oleksandr Ussyk |
24k | 0.9% | 30.2 | 47.0% | Martial art |
| 40 |  MMAFighting.com - The Mixed Martial Arts News Website |
24k | 1.6% | 31.1 | 24.6% | Martial art |
| 41 |  Buakaw Banchamek |
22k | 3.1% | 40.9 | 66.7% | Martial art |
| 42 |  Nate Diaz |
22k | 0.8% | 35.6 | 53.6% | Martial art |
| 43 |  Anderson Silva |
19k | 0.7% | 50.4 | 49.0% | Martial art |
| 44 |  Demetrious Johnson (fighter) |
17k | 1.1% | 37.8 | 13.9% | Martial art |
| 45 |  Dorian Yates |
15k | 0.9% | 31.4 | 12.9% | Martial art |
| 46 |  Tony Ferguson |
15k | 0.8% | 24.3 | 28.3% | Martial art |
| 47 | FBT (company) |
15k | 6.8% | 33.2 | 0.0% | Martial art |
| 48 |  Petr Yan |
14k | 0.8% | 32.4 | 28.4% | Martial art |
| 49 |  Fedor Emelianenko |
14k | 0.8% | 34.8 | 11.1% | Martial art |
| 50 |  Paige VanZant |
14k | 0.7% | 39.9 | 7.7% | Martial art |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each martial art by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest martial art in Japan?
Ultimate Fighting Championship currently leads with an estimated audience of 5.9M people in Japan.