How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Ultimate Fighting Championship |
5.9M | 4.3% | 32.4 | 28.3% | Martial art |
| 2 |  Professional wrestling |
3.6M | 3.5% | 33.9 | 30.9% | Martial art |
| 3 |  Professional wrestling promotion |
569k | 3.8% | 38.2 | 34.5% | Martial art |
| 4 |  Systema |
509k | 58.0% | 34.7 | 55.5% | Martial art |
| 5 |  Mr. Olympia |
445k | 4.2% | 32.2 | 50.2% | Martial art |
| 6 |  ONE Championship |
416k | 2.5% | 28.8 | 16.1% | Martial art |
| 7 |  GLORY Kickboxing |
355k | 24.4% | 27.0 | 14.1% | Martial art |
| 8 |  Conor McGregor |
319k | 1.7% | 30.0 | 34.3% | Martial art |
| 9 |  Joe Rogan |
169k | 1.2% | 31.4 | 57.4% | Martial art |
| 10 |  Anthony Joshua |
168k | 0.9% | 31.4 | 47.0% | Martial art |
| 11 |  Professional wrestling throws |
165k | 2.3% | 36.0 | 54.7% | Martial art |
| 12 |  Kenjutsu |
159k | 23.0% | 42.4 | 40.4% | Martial art |
| 13 |  Khabib Nurmagomedov |
140k | 2.1% | 30.7 | 30.8% | Martial art |
| 14 |  Manny Pacquiao |
136k | 2.1% | 35.9 | 45.9% | Martial art |
| 15 |  Professional wrestling attacks |
133k | 1.2% | 32.2 | 46.7% | Martial art |
| 16 |  Georges St-Pierre |
111k | 0.3% | 29.2 | 36.6% | Martial art |
| 17 |  World Karate Federation |
107k | 18.2% | 33.0 | 51.9% | Martial art |
| 18 |  Adrien Broner |
103k | 2.5% | 35.9 | 10.1% | Martial art |
| 19 |  Venum |
91k | 3.9% | 32.6 | 36.0% | Martial art |
| 20 |  Top Rank |
86k | 6.9% | 41.2 | 37.9% | Martial art |
| 21 |  International Federation of BodyBuilding & Fitness |
76k | 5.2% | 30.4 | 45.5% | Martial art |
| 22 |  Tyson Fury |
72k | 1.0% | 32.8 | 25.0% | Martial art |
| 23 |  Jon Jones |
69k | 0.5% | 30.6 | 29.8% | Martial art |
| 24 |  Ronda Rousey |
68k | 0.8% | 37.6 | 43.1% | Martial art |
| 25 |  Sherdog |
49k | 4.4% | 21.6 | 19.1% | Martial art |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each martial art by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest martial art in Japan?
Ultimate Fighting Championship currently leads with an estimated audience of 5.9M people in Japan.