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Top 100 Mobile phone operators in Japan

This curated ranking covers the 100 largest mobile phone operators in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 134 mobile phone operators tracked in Japan, the 100 ranked here account for the largest measured audience reach. LINE, T-Mobile and NTT DoCoMo lead the list with a combined estimated audience of 21M people. Across all 100 entries the average audience size is 273k, and the largest, LINE, reaches around 16M people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each mobile phone operator, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Lycamobile 32k 30.9 57.1% Mobile phone operator
27 SFR 32k 30.0 51.6% Mobile phone operator
28 Deutsche Telekom 31k 42.8 59.6% Mobile phone operator
29 KPN 29k 37.5 57.2% Mobile phone operator
30 TTNET 28k 27.4 57.4% Mobile phone operator
31 Vodacom 27k 31.9 64.8% Mobile phone operator
32 Optus 27k 30.7 54.0% Mobile phone operator
33 Turkcell 25k 35.1 65.9% Mobile phone operator
34 Lifesize 25k 39.9 25.9% Mobile phone operator
35 Bouygues Telecom 25k 27.4 57.8% Mobile phone operator
36 Airtel 23k 24.4 13.5% Mobile phone operator
37 Public Mobile 23k 23.8 70.1% Mobile phone operator
38 Tele2 23k 38.8 49.0% Mobile phone operator
39 NET10 21k 25.7 29.9% Mobile phone operator
40 SK Telecom 20k 20.2 0.0% Mobile phone operator
41 I-Mobile 18k 35.0 94.5% Mobile phone operator
42 China Unicom 18k 33.6 50.2% Mobile phone operator
43 MetroPCS 18k 32.3 41.6% Mobile phone operator
44 Digicel 17k 30.9 51.6% Mobile phone operator
45 China Mobile 17k 32.3 57.2% Mobile phone operator
46 Telcel 17k 25.4 26.8% Mobile phone operator
47 Viasat 13k 26.2 74.4% Mobile phone operator
48 Telmex 13k 29.3 29.6% Mobile phone operator
49 Simyo 10k 33.0 52.2% Mobile phone operator
50 Congstar 10k 42.2 45.7% Mobile phone operator

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each mobile phone operator by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mobile phone operator in Japan?

LINE currently leads with an estimated audience of 16M people in Japan.

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