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Top 100 Mobile phone operators in Japan

This curated ranking covers the 100 largest mobile phone operators in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 134 mobile phone operators tracked in Japan, the 100 ranked here account for the largest measured audience reach. LINE, T-Mobile and NTT DoCoMo lead the list with a combined estimated audience of 21M people. Across all 100 entries the average audience size is 273k, and the largest, LINE, reaches around 16M people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each mobile phone operator, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Japan who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Japan. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Japan, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Japan. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 LINE 16M 31.1 53.0% Mobile phone operator
2 T-Mobile 2.6M 36.7 52.7% Mobile phone operator
3 NTT DoCoMo 2.3M 38.5 45.2% Mobile phone operator
4 Vivo (telecommunications) 1.6M 31.1 46.5% Mobile phone operator
5 E-Plus 789k 34.7 38.4% Mobile phone operator
6 WIND (Italy) 544k 36.2 45.3% Mobile phone operator
7 AT&T 483k 35.4 49.1% Mobile phone operator
8 True Corporation 470k 35.9 56.7% Mobile phone operator
9 Orange 439k 30.8 44.3% Mobile phone operator
10 Comcast 213k 39.3 49.1% Mobile phone operator
11 KT Corporation 206k 23.5 45.9% Mobile phone operator
12 Vodafone 149k 31.3 51.1% Mobile phone operator
13 verizon 142k 37.1 47.7% Mobile phone operator
14 Sprint Corporation 141k 40.6 25.1% Mobile phone operator
15 Telus 71k 36.0 60.6% Mobile phone operator
16 Giffgaff 69k 29.1 26.9% Mobile phone operator
17 Sveriges Television 62k 28.9 80.1% Mobile phone operator
18 Telefónica 50k 34.7 59.3% Mobile phone operator
19 SingTel 47k 31.2 74.5% Mobile phone operator
20 Telstra 43k 29.6 55.5% Mobile phone operator
21 Straight Talk 42k 36.0 52.8% Mobile phone operator
22 Lebara 37k 33.0 51.9% Mobile phone operator
23 M-Net 36k 22.1 23.5% Mobile phone operator
24 Free Mobile 36k 27.4 53.8% Mobile phone operator
25 Türk Telekom 35k 33.0 45.9% Mobile phone operator

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Japan and ranks each mobile phone operator by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mobile phone operator in Japan?

LINE currently leads with an estimated audience of 16M people in Japan.

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