A data profile of the people who buy, follow and care about Aespa in South Korea — modelled from more than twelve digital signal sources. Aespa has an estimated audience of 153,848 people in South Korea.
Aespa has an estimated audience of 153,848 people in South Korea. 61.7% are female, 38.3% are male, average age 29.1. Top brand affinities: K-pop, Pixi, Face powder, Karaoke, BTS.
Top brand affinities include K-pop, Pixi, Face powder, with strongest over-indexing on K-pop (1.64× the country average).
Demographically, the Aespa audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Aespa fan in South Korea is more female, around 29.1 years old, with strong Community Orientation tendencies and a notable affinity for K-pop.
The key figures that characterise the Aespa profile in South Korea.
61.7% are female, 38.3% are male, average age 29.1.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 29.1 |
| Estimated audience size | 153,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 3% |
of the worldwide Aespa audience comes from South Korea.
| Country | Share |
|---|---|
| Japan | 49.7% |
| Taiwan | 9.2% |
| United States | 5.8% |
The strongest cross-interests of the Aespa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ariana Grande | Music & Radio | 1.87× | ||
| 02 | BTS | Music & Radio | 1.82× | ||
| 03 | Lip liner | Beauty & Wellness | 1.79× | ||
| 04 | Comedy club | Movies & TV | 1.79× | ||
| 05 | Millie Bobby Brown | Movies & TV | 1.76× | ||
| 06 | Handyman | Home & Garden | 1.76× | ||
| 07 | Gothic fashion | Fashion & Accessoires | 1.75× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 1.70× | ||
| 09 | Contact lens | Health | 1.69× | ||
| 10 | Karaoke | Music & Radio | 1.66× | ||
| 11 | K-pop | Music & Radio | 1.64× | ||
| 12 | Face powder | Beauty & Wellness | 1.63× | ||
| 13 | Goth subculture | Fashion & Accessoires | 1.61× | ||
| 14 | Sweepstakes | Games | 1.59× | ||
| 15 | Guardians of the Galaxy (film) | Movies & TV | 1.58× | ||
| 16 | Taylor Swift | Music & Radio | 1.56× | ||
| 17 | Gay pride | Politics & Society | 1.54× | ||
| 18 | Pixi | Beauty & Wellness | 1.51× | ||
| 19 | Wattpad | Internet & Social Media | 1.51× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Extroversion | THRILL | 1.34× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Korea who actively search for Aespa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Korea. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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