A data profile of the people who buy, follow and care about BTS in South Korea — modelled from more than twelve digital signal sources. BTS has an estimated audience of 877,475 people in South Korea.
BTS has an estimated audience of 877,475 people in South Korea. 61.9% are female, 38.1% are male, average age 29.5. Top brand affinities: Wonder Girls, Korean Broadcasting System, BLACKPINK, Enhypen, XG.
Top brand affinities include Wonder Girls, Korean Broadcasting System, BLACKPINK, with strongest over-indexing on Wonder Girls (53.64× the country average).
Demographically, the BTS audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
The typical BTS fan in South Korea is more female, around 29.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Wonder Girls.
The key figures that characterise the BTS profile in South Korea.
61.9% are female, 38.1% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 29.5 |
| Estimated audience size | 877,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 3% |
of the worldwide BTS audience comes from South Korea.
| Country | Share |
|---|---|
| Japan | 29.5% |
| United States | 10.1% |
| Brazil | 10.0% |
The strongest cross-interests of the BTS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wonder Girls | Music & Radio | 53.64× | ||
| 02 | Enhypen | Music & Radio | 52.73× | ||
| 03 | BLACKPINK | Music & Radio | 35.86× | ||
| 04 | XG | Music & Radio | 35.86× | ||
| 05 | NewJeans | Music & Radio | 35.86× | ||
| 06 | ITZY | Music & Radio | 35.86× | ||
| 07 | Ateez | Music & Radio | 35.86× | ||
| 08 | IOI | Music & Radio | 35.86× | ||
| 09 | Beast (South Korean band) | Music & Radio | 22.66× | ||
| 10 | Korean Broadcasting System | Movies & TV | 22.00× | ||
| 11 | Handmade | Home & Garden | 8.89× | ||
| 12 | IVE | Music & Radio | 8.55× | ||
| 13 | Korean drama | Movies & TV | 4.55× | ||
| 14 | Dog lovers | Pets & Animals | 3.54× | ||
| 15 | Anime and manga fandom | Literature | 3.31× | ||
| 16 | Health And Beauty | Beauty & Wellness | 3.14× | ||
| 17 | Art exhibition | Arts & Culture | 2.94× | ||
| 18 | Earring | Fashion & Accessoires | 2.70× | ||
| 19 | Movies | Movies & TV | 1.67× | ||
| 20 | Gemini | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.62× | |
| Urban Lifestyle | OPEN | 1.95× | |
| DIY Mentality | THRILL | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Community Orientation | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Korea who actively search for BTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Korea. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.