Aespa Audience in United States
Aespa has an estimated audience of 959,628 people in United States. 60.8% are female, 39.2% are male, average age 32.2. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Bank account, JDSU, Home equity, Grinch.
The average Aespa fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Bank account, JDSU, with strongest over-indexing on Combat sport (2.17× the country average). Demographically, the Aespa audience skews more female with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of Aespa fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 32.2 |
| Estimated audience size | 959,628 |
Audience persona
The typical Aespa fan in United States is more female, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 282,390 | 2.68× |
| Texas | 110,675 | 1.34× |
| New York | 91,203 | 1.7× |
| Florida | 83,173 | 1.28× |
| Illinois | 46,596 | 1.46× |
| North Carolina | 42,052 | 1.46× |
| Washington | 40,777 | 2.12× |
| New Jersey | 37,625 | 1.54× |
| Georgia | 35,610 | 1.2× |
| Virginia | 31,040 | 1.33× |
| Pennsylvania | 29,369 | 0.91× |
| Massachusetts | 23,745 | 1.26× |
| Maryland | 20,771 | 1.26× |
| Ohio | 20,489 | 0.69× |
| Arizona | 20,208 | 1.03× |
| Michigan | 18,797 | 0.75× |
| Tennessee | 17,086 | 0.89× |
| Indiana | 14,923 | 0.85× |
| Nevada | 13,692 | 1.48× |
| Minnesota | 13,328 | 0.97× |
| South Carolina | 12,945 | 0.9× |
| Oregon | 12,201 | 1.11× |
| Colorado | 11,865 | 0.78× |
| Wisconsin | 11,755 | 0.81× |
| Missouri | 11,638 | 0.75× |
| Louisiana | 10,708 | 0.87× |
| Hawaii | 10,396 | 2.52× |
| Alabama | 10,191 | 0.76× |
| Oklahoma | 9,599 | 0.9× |
| Connecticut | 9,069 | 0.94× |
| Kentucky | 8,596 | 0.71× |
| Utah | 7,188 | 0.84× |
| Arkansas | 5,849 | 0.74× |
| Kansas | 5,746 | 0.76× |
| Iowa | 5,322 | 0.67× |
| Mississippi | 5,247 | 0.66× |
| New Mexico | 3,759 | 0.78× |
| Washington, District of Columbia | 3,605 | 1.25× |
| Nebraska | 3,296 | 0.68× |
| Idaho | 3,068 | 0.64× |
| Rhode Island | 2,858 | 0.94× |
| West Virginia | 2,465 | 0.55× |
| Delaware | 2,367 | 0.89× |
| New Hampshire | 2,302 | 0.61× |
| Maine | 1,820 | 0.53× |
| Alaska | 1,605 | 0.78× |
| Montana | 1,133 | 0.43× |
| South Dakota | 1,129 | 0.51× |
| North Dakota | 981 | 0.5× |
| Wyoming | 779 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.17× | Sports |
| Bank account | 2.72× | Business & Career |
| JDSU | 3.07× | Business & Career |
| Home equity | 1.88× | Home & Garden |
| Grinch | 3.71× | Movies & TV |
| Nuts (film) | 5.2× | Movies & TV |
| Home staging | 4.05× | Home & Garden |
| UK garage | 3.7× | Music & Radio |
| Staycation | 2.2× | Home & Garden |
| Historic site | 2.84× | Arts & Culture |
| La Jolla | 6.1× | Travel & Leisure |
| Elsword | 9.12× | Games |
| Vocal harmony | 2.5× | Music & Radio |
| Edvard Grieg | 13.86× | Literature |
| Goop | 2.76× | Internet & Social Media |
| Joshua Jackson | 2.27× | Movies & TV |
| Personalised Gifts | 1.98× | Home & Garden |
| Cam Ward | 1.61× | Sports |
| Tiffany Haddish | 2.09× | Movies & TV |
| Mathcore | 3.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.74 |
| Early Adopter Mentality | POWER | 1.28 |
| Sustainability | BALANCE | 1.17 |
| Sports Activity | POWER | 1.12 |
| Design Affinity | PREMIUM | 1.11 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 49.0% |
| Taiwan | 9.8% |
| United States | 5.5% |
See Aespa audiences in other countries
More K-pop audiences in United States
Frequently asked questions
How many fans does Aespa have in United States?
Aespa has an estimated audience of 959,628 people in United States, concentrated in California and Texas.
What is the gender split and age of Aespa fans?
60.8% of Aespa fans are female, 39.2% are male, with an average age of 32.2 years.
Which brands do Aespa fans like most?
Aespa fans show strongest brand affinity for Combat sport (2.17×), Bank account (2.72×), and JDSU (3.07×) over the country average.
Where do Aespa fans live in United States?
Aespa fans in United States are most concentrated in California (reach 282,390), Texas (reach 110,675), and New York (reach 91,203). These three regions account for the largest share of the active audience.
What other brands do Aespa fans also like?
Beyond Aespa itself, the audience over-indexes on Bank account (2.72×), JDSU (3.07×), Home equity (1.88×), and Grinch (3.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Aespa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.