Rascasse Audience Intelligence

Aespa Audience in United States

A data profile of the people who buy, follow and care about Aespa in United States — modelled from more than twelve digital signal sources. Aespa has an estimated audience of 1,024,714 people in United States.

#11among K-pop in United States#5167among Person in United States#3000in Music & Radio

The average Aespa fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include BTS, Rakuten, IU (singer), with strongest over-indexing on BTS (16.45× the country average).

Demographically, the Aespa audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aespa fan in United States is more female, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aespa profile in United States.

Audience size
1M
in United States
Gender
62.7%♀
37.3% male
Age
30.1
average years
Country rank
#23287
Person in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aespa fans

62.7% are female, 37.3% are male, average age 30.1.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Aespa audience in United States
MetricValue
Female62.7%
Male37.3%
Average age30.1
Estimated audience size1,024,714
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Aespa audience in United States
Age bracketShare%
16-1948%
20-2921%
30-3913%
40-4910%
50+9%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Aespa audience comes from United States.

Worldwide audience distribution share by country for Aespa
CountryShare
Japan49.6%
Taiwan9.2%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aespa audience in United States is strongest.

Fig. 05

Top regions by affinity

Aespa fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.52×
02California~200K2.35×
03Washington~30K1.86×
04New York~80K1.50×
05Nevada~10K1.40×
06New Jersey~30K1.38×
07Texas~100K1.33×
08Virginia~30K1.33×
09Illinois~40K1.28×
10Maryland~20K1.26×
11North Carolina~30K1.24×
12Georgia~30K1.19×
13Massachusetts~20K1.17×
14Washington, District of Columbia~3K1.17×
15Florida~70K1.15×
16Oregon~10K1.09×
17Arizona~20K1.04×
18Delaware~3K0.99×
19Rhode Island~3K0.98×
20Minnesota~10K0.97×
21Connecticut~9K0.96×
22Alaska~2K0.96×
23Pennsylvania~30K0.94×
24Tennessee~20K0.93×
25New Mexico~4K0.93×
26Oklahoma~9K0.91×
27Louisiana~10K0.90×
28South Carolina~10K0.87×
29Utah~7K0.87×
30Arkansas~6K0.85×
31Indiana~10K0.83×
32Kentucky~10K0.83×
33Nebraska~4K0.83×
34Wisconsin~10K0.82×
35Alabama~10K0.82×
36Colorado~10K0.81×
37Kansas~6K0.81×
38Michigan~20K0.79×
39Missouri~10K0.78×
40Ohio~20K0.75×
41South Dakota~2K0.75×
42Mississippi~6K0.74×
43New Hampshire~3K0.73×
44Idaho~3K0.72×
45West Virginia~3K0.72×
46North Dakota~1K0.72×
47Iowa~5K0.71×
48Vermont~1K0.69×
49Maine~2K0.67×
50Montana~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Aespa, United States
0.64×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aespa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aespa audience
#·InterestCategoryAffinity×
01BTSMusic & Radio16.45×
02Park Ji-minMusic & Radio13.60×
03IU (singer)Music & Radio13.53×
04Gong YooMovies & TV11.65×
05RakutenShopping7.95×
06Group buyingShopping7.45×
07AllkpopMusic & Radio7.43×
08Boy bandMusic & Radio7.26×
09COSShopping6.72×
10Anime and manga fandomLiterature3.57×
11Spirit HalloweenKids & Family3.17×
12CrochetHome & Garden2.89×
13High schoolBusiness & Career2.46×
14PianoMusic & Radio2.34×
15Electric guitarMusic & Radio2.14×
16Mobile gameGames1.82×
17ComicsLiterature1.74×
18SupermanMovies & TV1.71×
19Do it yourself (DIY)Home & Garden1.70×
20Harry PotterMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aespa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aespa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
MindfulnessBALANCE1.31×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aespa audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Convenience OrientationPREMIUM0.88×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aespa have in United States?

Aespa has an estimated audience of 1,024,714 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aespa fans?

62.7% of Aespa fans are female, 37.3% are male, with an average age of 30.1 years.

03

Which brands do Aespa fans like most?

Aespa fans show strongest brand affinity for BTS (16.45×), Rakuten (7.95×), and IU (singer) (13.53×) over the country average.

04

Where do Aespa fans live in United States?

Aespa fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Aespa fans also like?

Beyond Aespa itself, the audience over-indexes on Rakuten (7.95×), IU (singer) (13.53×), Park Ji-min (13.6×), and Superman (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-pop audiences in United States

See Aespa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aespa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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