How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | BBMW X5 (E53) | 222k | 2.2% | 35.2 | 23.7% | Car type |
| 27 | CCoupé | 179k | 0.5% | 29.7 | 17.1% | Car type |
| 28 | AAntique car | 176k | 0.5% | 32.9 | 33.5% | Car type |
| 29 | BBattery electric vehicle | 169k | 0.7% | 38.0 | 9.9% | Car type |
| 30 | BBMW M3 | 139k | 0.7% | 33.3 | 16.6% | Car type |
| 31 | VVan | 136k | 0.3% | 34.3 | 37.4% | Car type |
| 32 | CConvertible | 130k | 0.5% | 27.4 | 39.2% | Car type |
| 33 | MMid-size car | 122k | 0.7% | 37.1 | 20.6% | Car type |
| 34 | VVolvo XC90 | 119k | 0.9% | 39.1 | 28.3% | Car type |
| 35 | FFull-size car | 118k | 0.3% | 27.4 | 21.5% | Car type |
| 36 | BBMW X7 | 115k | 1.6% | 35.2 | 28.4% | Car type |
| 37 | CCustom car | 106k | 0.6% | 35.7 | 21.6% | Car type |
| 38 | PPorsche 911 | 106k | 0.5% | 34.8 | 25.7% | Car type |
| 39 | AAudi R8 | 102k | 0.7% | 35.7 | 18.0% | Car type |
| 40 | BBMW X3 | 102k | 0.8% | 38.5 | 16.5% | Car type |
| 41 | PPorsche Cayenne | 93k | 0.6% | 36.4 | 34.0% | Car type |
| 42 | BBMW X1 | 91k | 0.5% | 35.7 | 16.6% | Car type |
| 43 | BBMW M5 | 89k | 0.6% | 33.6 | 12.2% | Car type |
| 44 | AAudi Q5 | 89k | 0.4% | 35.9 | 25.0% | Car type |
| 45 | BBMW M4 | 83k | 0.6% | 32.5 | 17.0% | Car type |
| 46 | BBMW X4 | 69k | 1.0% | 36.7 | 19.1% | Car type |
| 47 | AAudi Q3 | 65k | 0.3% | 36.7 | 24.9% | Car type |
| 48 | BBMW X3 (F25) | 49k | 0.5% | 25.1 | 12.5% | Car type |
| 49 | LLimousine | 47k | 0.5% | 34.7 | 29.1% | Car type |
| 50 | BBMW X3 (E83) | 45k | 0.5% | 23.1 | 0.0% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each car type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car type in South Korea?
RVs currently leads with an estimated audience of 3.2M people in South Korea.