Rascasse Audience Intelligence

BBC Radio 6 Music Audience in United Kingdom

BBC Radio 6 Music has an estimated audience of 1.3M people in United Kingdom.

#16among Radio Station in United Kingdom
#531in Music & Radio

The average BBC Radio 6 Music fan in United Kingdom is 45.5 years old, balanced, and lives primarily in South East.

Most fans live in South East, Yorkshire and the Humber, South West.

Top affinities include Peter Capaldi, Waterloo Road (TV series), Teen drama, with strongest over-indexing on Peter Capaldi (6.85× the country average).

Demographically, the BBC Radio 6 Music audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Extroversion, Tradition.

The typical BBC Radio 6 Music fan in United Kingdom is balanced, around 45.5 years old, with strong Extroversion tendencies and a notable affinity for Peter Capaldi.

Category: Music & Radio · Type: Radio Station

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United Kingdom
Gender
49.2%♀
50.8% male
Age
45.5
average years
Country rank
#5976
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BBC Radio 6 Music fans

49.2% are female, 50.8% are male, average age 45.5.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for BBC Radio 6 Music audience in United Kingdom
MetricValue
Female49.2%
Male50.8%
Average age45.5
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the BBC Radio 6 Music audience in United Kingdom
Age bracketShare%
16-247%
25-3417%
35-4419%
45-5424%
55+33%
Fig. 04

Worldwide distribution

51.6%

of the worldwide BBC Radio 6 Music audience comes from United Kingdom.

Worldwide audience distribution share by country for BBC Radio 6 Music
CountryShare
United Kingdom51.6%
United States8.3%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BBC Radio 6 Music fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~200K1.50×
02Scotland~100K1.20×
03South West~100K1.19×
04Wales~70K1.12×
05South East~200K1.10×
06West Midlands~100K1.09×
07North East~60K1.09×
08East of England~100K0.80×
09East Midlands~70K0.73×
10Northern Ireland~30K0.70×
11North West~70K0.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BBC Radio 6 Music audience vs. the country average
#·InterestCategoryAffinity×
01Peter CapaldiMovies & TV6.85×
02Waterloo Road (TV series)Movies & TV6.40×
03Teen dramaMovies & TV6.06×
04Jaden SmithMovies & TV5.67×
05Richard AyoadeMovies & TV4.63×
06BBC Radio 1XtraMusic & Radio4.51×
07Benedict CumberbatchMovies & TV4.38×
08DiscogsMusic & Radio3.97×
09NMEMusic & Radio3.89×
10Idris ElbaMovies & TV3.78×
11Holly WilloughbyMovies & TV3.07×
12Jazz fusionMusic & Radio2.29×
13BBC SportSports2.13×
14BBC iPlayerMovies & TV2.11×
15Soap operaMovies & TV2.07×
16Video on demandMovies & TV1.75×
17JesusPolitics & Society1.65×
18MatalanShopping1.61×
19Argos (retailer)Shopping1.58×
20TicketmasterTravel & Leisure1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BBC Radio 6 Music audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BBC Radio 6 Music audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
TraditionCONSERVATISM1.20×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BBC Radio 6 Music audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
MindfulnessBALANCE0.96×
TravellingTHRILL0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music & Radio audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in BBC Radio 6 Music over the last 12 months. Modelled, not counted; people interested in several radio stations count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/bbc-radio-6-music-38989” · Methodology