A data profile of the people who buy, follow and care about BBC Radio 6 Music in United Kingdom — modelled from more than twelve digital signal sources. BBC Radio 6 Music has an estimated audience of 1,234,589 people in United Kingdom.
The average BBC Radio 6 Music fan in United Kingdom is 44.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include guardin, Halford, BBC Sport, with strongest over-indexing on guardin (1.91× the country average).
Demographically, the BBC Radio 6 Music audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical BBC Radio 6 Music fan in United Kingdom is balanced, around 44.8 years old, with strong Extroversion tendencies and a notable affinity for guardin.
The key figures that characterise the BBC Radio 6 Music profile in United Kingdom.
49.2% are female, 50.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 44.8 |
| Estimated audience size | 1,234,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide BBC Radio 6 Music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 53.1% |
| United States | 8.9% |
| France | 7.8% |
Where the BBC Radio 6 Music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~100K | 1.50× | |
| 02 | South West | ~100K | 1.19× | |
| 03 | Scotland | ~100K | 1.17× | |
| 04 | South East | ~200K | 1.10× | |
| 05 | Wales | ~80K | 1.10× | |
| 06 | West Midlands | ~60K | 1.09× | |
| 07 | North East | ~50K | 1.09× | |
| 08 | England | ~900K | 1.06× | |
| 09 | East of England | ~90K | 0.80× | |
| 10 | East Midlands | ~60K | 0.73× | |
| 11 | Northern Ireland | ~30K | 0.68× | |
| 12 | North West | ~70K | 0.51× |
The strongest cross-interests of the BBC Radio 6 Music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Capaldi | Movies & TV | 6.85× | ||
| 02 | Waterloo Road (TV series) | Movies & TV | 6.40× | ||
| 03 | Teen drama | Movies & TV | 6.06× | ||
| 04 | Jaden Smith | Movies & TV | 5.67× | ||
| 05 | Dry Cleaning | Music & Radio | 5.03× | ||
| 06 | BBC Radio 1Xtra | Music & Radio | 4.51× | ||
| 07 | Discogs | Music & Radio | 3.97× | ||
| 08 | NME | Music & Radio | 3.89× | ||
| 09 | Idris Elba | Movies & TV | 3.78× | ||
| 10 | Sports | Music & Radio | 2.75× | ||
| 11 | BBC Sport | Sports | 2.13× | ||
| 12 | BBC iPlayer | Movies & TV | 2.11× | ||
| 13 | Soap opera | Movies & TV | 2.07× | ||
| 14 | guardin | Music & Radio | 1.91× | ||
| 15 | Halford | Music & Radio | 1.79× | ||
| 16 | Video on demand | Movies & TV | 1.75× | ||
| 17 | Matalan | Shopping | 1.61× | ||
| 18 | YT | Music & Radio | 1.59× | ||
| 19 | Argos (retailer) | Shopping | 1.58× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Tradition | CONSERVATISM | 1.20× | |
| Spirituality | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Mindfulness | BALANCE | 0.96× | |
| Travelling | THRILL | 0.96× |
BBC Radio 6 Music has an estimated audience of 1,234,589 people in United Kingdom, concentrated in England and South East.
49.2% of BBC Radio 6 Music fans are female, 50.8% are male, with an average age of 44.8 years.
BBC Radio 6 Music fans show strongest brand affinity for guardin (1.91×), Halford (1.79×), and BBC Sport (2.13×) over the country average.
BBC Radio 6 Music fans in United Kingdom are most concentrated in England (reach ~900K), South East (reach ~200K), and Yorkshire and the Humber (reach ~100K). These three regions account for the largest share of the active audience.
Beyond BBC Radio 6 Music itself, the audience over-indexes on Halford (1.79×), BBC Sport (2.13×), YT (1.59×), and Teen drama (6.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BBC Radio 6 Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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