Rascasse Audience Intelligence

Biotherm Homme Target Market in United States

Biotherm Homme has an estimated audience of 33K people in United States.

#12among Men care in United States
#12250among brands in United States#783in Beauty & Wellness

The average Biotherm Homme fan in United States is 32.5 years old, balanced, and lives primarily in California.

By number of fans, Biotherm Homme ranks #12 among the 22 objects in Men care in United States — 0.6× the group median.

Its fans are 2.7 years younger than the group average of 35.2.

Women make up 50.2% of the fan base, 18.1 percentage points more than the group average.

Compared with the other 21 objects in Men care, Biotherm Homme fans stand out for their interest in Baby toys, Tampax and Hourglass Cosmetics.

Most fans live in California, New York, Florida.

Top affinities include Baby toys, Tampax, Hourglass Cosmetics, with strongest over-indexing on Baby toys (84.46× the country average).

Demographically, the Biotherm Homme audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

The typical Biotherm Homme fan in United States is balanced, around 32.5 years old, with strong Indulgence tendencies and a notable affinity for Baby toys.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
33K
in United States
Gender
50.2%♀
49.8% male
Age
32.5
average years
Country rank
#117363
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Biotherm Homme

50.2% are female, 49.8% are male, average age 32.5.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Biotherm Homme audience in United States
MetricValue
Female50.2%
Male49.8%
Average age32.5
Estimated audience size33K
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Biotherm Homme audience in United States
Age bracketShare%
16-2441%
25-3422%
35-4415%
45-5412%
55+10%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Biotherm Homme audience comes from United States.

Worldwide audience distribution share by country for Biotherm Homme
CountryShare
United States11.7%
Germany10.5%
Spain9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Biotherm Homme customers by region in United States
#RegionReachAffinity×
01Vermont<1K1.51×
02New York~2K1.24×
03Montana<1K1.19×
04Hawaii<1K1.17×
05Maine<1K1.17×
06Rhode Island<1K1.17×
07Washington, District of Columbia<1K1.16×
08North Dakota<1K1.14×
09Delaware<1K1.12×
10West Virginia<1K1.10×
11New Hampshire<1K1.09×
12California~4K1.05×
13Idaho<1K1.05×
14Alaska<1K1.05×
15Mississippi<1K1.03×
16New Mexico<1K1.03×
17Nebraska<1K1.03×
18South Dakota<1K1.03×
19Kansas<1K1.01×
20Arkansas<1K1.00×
21New Jersey<1K0.97×
22Iowa<1K0.97×
23Washington<1K0.96×
24Oklahoma<1K0.96×
25Connecticut<1K0.96×
26Louisiana<1K0.95×
27Kentucky<1K0.95×
28Utah<1K0.95×
29Nevada<1K0.95×
30Massachusetts<1K0.94×
31Alabama<1K0.92×
32Oregon<1K0.92×
33South Carolina<1K0.91×
34Missouri<1K0.90×
35Maryland<1K0.90×
36Wisconsin<1K0.90×
37Minnesota<1K0.90×
38Florida~2K0.89×
39Tennessee<1K0.89×
40Indiana<1K0.89×
41Colorado<1K0.88×
42Arizona<1K0.87×
43Georgia<1K0.85×
44Michigan<1K0.85×
45Virginia<1K0.85×
46Ohio<1K0.84×
47Illinois~1K0.83×
48North Carolina<1K0.83×
49Pennsylvania~1K0.81×
50Texas~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Biotherm Homme, United States
0.71×1.00×1.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Biotherm Homme audience vs. the country average
#·InterestCategoryAffinity×
01Baby toysKids & Family84.46×
02TampaxBeauty & Wellness49.19×
03Hourglass CosmeticsBeauty & Wellness44.27×
04Office 365Technology & Electronics43.62×
05Ranveer SinghMovies & TV35.76×
06Chloe SevignyMovies & TV31.86×
07Nursery rhymeKids & Family27.44×
08Akshay KumarMovies & TV25.91×
09Hair CutteryBeauty & Wellness24.62×
10Michelob ULTRAFood & Beverages24.25×
11Alien (franchise)Movies & TV20.00×
12PBS KidsKids & Family18.81×
13Kate UptonFashion & Accessoires13.63×
14Sport ClipsBeauty & Wellness12.75×
15Jennifer GarnerMovies & TV11.78×
16Elle FanningMovies & TV8.54×
17Child developmentBusiness & Career6.77×
18Tabletop gameGames5.79×
19Peppa PigKids & Family5.15×
20High schoolBusiness & Career4.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Biotherm Homme audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Biotherm Homme audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
Pet OwnershipJOY1.83×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Biotherm Homme audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
TraditionCONSERVATISM0.91×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Biotherm Homme over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/biotherm-homme-16923” · Methodology