Rascasse Audience Intelligence

Biotherm Homme Target Market in United States

A data profile of the people who buy, follow and care about Biotherm Homme in United States — modelled from more than twelve digital signal sources. Biotherm Homme has an estimated audience of 33,090 people in United States.

#12among Men care in United States#11722among Brand in United States#772in Beauty & Wellness

The average Biotherm Homme fan in United States is 31.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Baby toys, Office 365, Bath and Bodyworks, with strongest over-indexing on Baby toys (84.46× the country average).

Demographically, the Biotherm Homme audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biotherm Homme fan in United States is balanced, around 31.7 years old, with strong Indulgence tendencies and a notable affinity for Baby toys.

Category: Beauty & Wellness · Type: Brand · Subtype: Men care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Biotherm Homme profile in United States.

Audience size
33K
in United States
Gender
50.2%♀
49.8% male
Age
31.7
average years
Country rank
#111778
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Biotherm Homme

50.2% are female, 49.8% are male, average age 31.7.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Biotherm Homme audience in United States
MetricValue
Female50.2%
Male49.8%
Average age31.7
Estimated audience size33,090
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Biotherm Homme audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Biotherm Homme audience comes from United States.

Worldwide audience distribution share by country for Biotherm Homme
CountryShare
United States12.5%
Germany10.5%
Spain9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biotherm Homme audience in United States is strongest.

Fig. 05

Top regions by affinity

Biotherm Homme customers by region in United States
#RegionReachAffinity×
01Vermont<1K1.51×
02New York~2K1.24×
03Montana<1K1.19×
04Hawaii<1K1.17×
05Maine<1K1.17×
06Rhode Island<1K1.17×
07Washington, District of Columbia<1K1.16×
08North Dakota<1K1.14×
09Delaware<1K1.12×
10West Virginia<1K1.10×
11New Hampshire<1K1.09×
12California~4K1.05×
13Idaho<1K1.05×
14Alaska<1K1.05×
15Mississippi<1K1.03×
16Nebraska<1K1.03×
17New Mexico<1K1.03×
18South Dakota<1K1.03×
19Kansas<1K1.01×
20Arkansas<1K1.00×
21New Jersey<1K0.97×
22Iowa<1K0.97×
23Washington<1K0.96×
24Oklahoma<1K0.96×
25Connecticut<1K0.96×
26Louisiana<1K0.95×
27Kentucky<1K0.95×
28Nevada<1K0.95×
29Utah<1K0.95×
30Massachusetts<1K0.94×
31Alabama<1K0.92×
32Oregon<1K0.92×
33South Carolina<1K0.91×
34Maryland<1K0.90×
35Missouri<1K0.90×
36Wisconsin<1K0.90×
37Minnesota<1K0.90×
38Florida~2K0.89×
39Tennessee<1K0.89×
40Indiana<1K0.89×
41Colorado<1K0.88×
42Arizona<1K0.87×
43Georgia<1K0.85×
44Michigan<1K0.85×
45Virginia<1K0.85×
46Ohio<1K0.84×
47Illinois<1K0.83×
48North Carolina<1K0.83×
49Pennsylvania<1K0.81×
50Texas~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Biotherm Homme, United States
0.71×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biotherm Homme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biotherm Homme audience
#·InterestCategoryAffinity×
01Baby toysKids & Family84.46×
02TampaxBeauty & Wellness49.19×
03Hourglass CosmeticsBeauty & Wellness44.27×
04Office 365Technology & Electronics43.62×
05Ranveer SinghMovies & TV35.76×
06Chloe SevignyMovies & TV31.86×
07Nursery rhymeKids & Family27.44×
08Hair CutteryBeauty & Wellness24.62×
09Michelob ULTRAFood & Beverages24.25×
10Alien (franchise)Movies & TV20.00×
11PBS KidsMovies & TV18.81×
12Thandie NewtonMovies & TV17.31×
13Sport ClipsBeauty & Wellness12.75×
14Jennifer GarnerMovies & TV11.78×
15Bath and BodyworksShopping10.76×
16Elle FanningMovies & TV8.54×
17Child developmentBusiness & Career6.77×
18Tabletop gameGames5.79×
19High schoolBusiness & Career4.66×
20InnovationBusiness & Career4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biotherm Homme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biotherm Homme audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
Pet OwnershipJOY1.83×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biotherm Homme audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
TraditionCONSERVATISM0.91×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Biotherm Homme's target market in United States?

Biotherm Homme's target market in United States covers an estimated 33,090 people, concentrated in California and New York.

02

What is the gender split and age of Biotherm Homme customers?

50.2% of the Biotherm Homme audience are female, 49.8% are male, with an average age of 31.7 years.

03

Which brands do Biotherm Homme fans like most?

Biotherm Homme fans show strongest brand affinity for Baby toys (84.46×), Office 365 (43.62×), and Bath and Bodyworks (10.76×) over the country average.

04

Where do Biotherm Homme fans live in United States?

Biotherm Homme fans in United States are most concentrated in California (reach ~4K), New York (reach ~2K), and Texas (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Biotherm Homme fans also like?

Beyond Biotherm Homme itself, the audience over-indexes on Office 365 (43.62×), Bath and Bodyworks (10.76×), Tampax (49.19×), and Hair Cuttery (24.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Men care audiences in United States

See Biotherm Homme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Biotherm Homme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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