Rascasse Audience Intelligence

Matilda the Musical Audience in United States

Matilda the Musical has an estimated audience of 321K people in United States.

#28among Musical in United States
#52among Musical in United States#6506in Music & Radio

The average Matilda the Musical fan in United States is 37.6 years old, more female, and lives primarily in California.

By number of fans, Matilda the Musical ranks #28 among the 85 objects in Musical in United States — 1.5× the group median.

Its fans are 1.3 years younger than the group average of 38.9.

Women make up 56.0% of the fan base, 4.8 percentage points fewer than the group average.

Compared with the other 84 objects in Musical, Matilda the Musical fans stand out for their interest in BBC History Magazine, Bear Grylls Survival Academy and Murdoch Mysteries.

Interest is seasonal: January, February and December account for 52% of the year's searches, August is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include BBC History Magazine, Bear Grylls Survival Academy, Murdoch Mysteries, with strongest over-indexing on BBC History Magazine (119.7× the country average).

Demographically, the Matilda the Musical audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.

The typical Matilda the Musical fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for BBC History Magazine.

Category: Music & Radio · Type: Musical · Subtype: Musical

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
321K
in United States
Gender
56.0%♀
44.0% male
Age
37.6
average years
Country rank
#48863
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Matilda the Musical fans

56.0% are female, 44.0% are male, average age 37.6.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Matilda the Musical audience in United States
MetricValue
Female56.0%
Male44.0%
Average age37.6
Estimated audience size321K
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Matilda the Musical audience in United States
Age bracketShare%
16-2424%
25-3422%
35-4422%
45-5417%
55+15%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Matilda the Musical audience comes from United States.

Worldwide audience distribution share by country for Matilda the Musical
CountryShare
United Kingdom34.1%
United States12.3%
Colombia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Matilda the Musical fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.53×
02Connecticut~5K1.45×
03Massachusetts~8K1.20×
04Pennsylvania~10K1.17×
05Wisconsin~7K1.16×
06Vermont<1K1.15×
07Maryland~7K1.13×
08Minnesota~6K1.12×
09Maine~1K1.11×
10New Hampshire~1K1.09×
11Kansas~3K1.08×
12Georgia~10K1.06×
13Kentucky~5K1.06×
14Virginia~9K1.05×
15Iowa~3K1.05×
16Ohio~10K1.04×
17New Jersey~9K1.04×
18Rhode Island~1K1.04×
19Michigan~10K1.03×
20Missouri~6K1.03×
21Colorado~6K1.02×
22Delaware<1K1.02×
23Nebraska~2K1.01×
24Indiana~6K1.00×
25New York~20K0.99×
26Washington~7K0.99×
27Oklahoma~4K0.98×
28West Virginia~2K0.97×
29North Dakota<1K0.97×
30Illinois~10K0.96×
31Hawaii~1K0.96×
32Oregon~4K0.95×
33Arkansas~3K0.95×
34Texas~20K0.94×
35North Carolina~10K0.94×
36Idaho~2K0.94×
37South Dakota<1K0.94×
38Alaska<1K0.94×
39Alabama~4K0.93×
40Louisiana~4K0.93×
41Montana<1K0.93×
42Tennessee~6K0.92×
43South Carolina~5K0.92×
44Mississippi~3K0.89×
45Washington, District of Columbia<1K0.88×
46California~30K0.87×
47Arizona~6K0.84×
48Florida~20K0.82×
49Nevada~3K0.81×
50New Mexico~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Matilda the Musical, United States
0.81×1.00×1.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Matilda the Musical audience vs. the country average
#·InterestCategoryAffinity×
01BBC History MagazinePolitics & Society119.70×
02Bear Grylls Survival AcademyBusiness & Career106.37×
03Murdoch MysteriesMovies & TV93.12×
04Li BingbingMovies & TV90.21×
05Goodwood RevivalSports85.19×
06The Lorax (film)Movies & TV80.67×
07Four Weddings and a FuneralMovies & TV73.45×
08Pharmacy Technician Certification Board (PTCB)NGO / Political Party72.22×
09Recess (TV series)Movie / TV Show / Series67.00×
10Shark TaleMovies & TV62.53×
11NHK WorldNews58.00×
12The Amazing World of GumballMovies & TV53.85×
13Boss BabyMovies & TV50.84×
14Andrew RannellsMovies & TV48.91×
15The ThundermansMovies & TV43.29×
16Top GearMovies & TV38.94×
17Weekend (2011 film)Movies & TV37.16×
18Courage the Cowardly DogMovies & TV33.79×
19Phineas and FerbMovies & TV23.97×
20Scooby-DooMovies & TV23.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Matilda the Musical audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Matilda the Musical audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.30×
Convenience OrientationPREMIUM1.94×
Urban LifestyleOPEN1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Matilda the Musical audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Risk AppetiteTHRILL0.64×
Social Media UsageJOY0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Matilda the Musical over the last 12 months. Modelled, not counted; people interested in several musicals count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/matilda-the-musical-43168” · Methodology