Rascasse Audience Intelligence

Panini Comics Target Market in Germany

Panini Comics has an estimated audience of 35,731 people in Germany.

#48among Publishing in Germany
#6765among Brand in Germany
#1542in Literature

The average Panini Comics fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Panini Comics ranks #48 among the 236 objects in Publishing in Germany — 1.3× the group median.

Its fans are 7.0 years younger than the group average of 40.3.

Women make up 23.3% of the fan base, 37.8 percentage points fewer than the group average.

Compared with the other 235 objects in Publishing, Panini Comics fans stand out for their interest in Chris Pine, Henry Cavill and Ryan Reynolds.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Chris Pine, Henry Cavill, Ryan Reynolds, with strongest over-indexing on Chris Pine (17.5× the country average).

Demographically, the Panini Comics audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

The typical Panini Comics fan in Germany is more male, around 33.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Chris Pine.

Category: Literature · Type: Brand · Subtype: Publishing

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
36K
in Germany
Gender
23.3%♀
76.7% male
Age
33.3
average years
Country rank
#57452
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Panini Comics

23.3% are female, 76.7% are male, average age 33.3.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Panini Comics audience in Germany
MetricValue
Female23.3%
Male76.7%
Average age33.3
Estimated audience size35,731
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Panini Comics audience in Germany
Age bracketShare%
16-2422%
25-3432%
35-4433%
45-5413%
55+0%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Panini Comics audience comes from Germany.

Worldwide audience distribution share by country for Panini Comics
CountryShare
Italy14.1%
Spain7.0%
Chile6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Panini Comics customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~9K1.18×
02Saarland<1K1.15×
03Schleswig-Holstein~1K1.10×
04Bremen<1K1.08×
05Sachsen-Anhalt<1K1.05×
06Rheinland-Pfalz~2K1.01×
07Sachsen~2K1.00×
08Hessen~3K0.99×
09Baden-Württemberg~5K0.98×
10Niedersachsen~3K0.97×
11Berlin~2K0.96×
12Hamburg<1K0.94×
13Thüringen<1K0.92×
14Bayern~5K0.90×
15Brandenburg<1K0.89×
16Mecklenburg-Vorpommern<1K0.89×
Fig. 06

Affinity by region

Affinity by region — Panini Comics, Germany
0.89×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Panini Comics audience vs. the country average
#·InterestCategoryAffinity×
01Chris PineMovies & TV17.50×
02Henry CavillMovies & TV15.31×
03Ryan ReynoldsMovies & TV11.08×
04X-MenMovies & TV10.50×
05Chris PrattMovies & TV10.02×
06Rotten TomatoesMovies & TV9.42×
07Dr PepperFood & Beverages9.31×
08Chris HemsworthMovies & TV8.64×
09SchleichKids & Family7.80×
10Magic: The GatheringGames6.49×
11Star TrekMovies & TV6.38×
12LegolandTravel & Leisure5.70×
13Non-alcoholic beverageFood & Beverages5.03×
14SupermanMovies & TV4.76×
15CinemaxXMovies & TV4.67×
16BatmanMovies & TV4.59×
17LegoKids & Family3.57×
18Millie Bobby BrownMovies & TV3.33×
19PostbankBusiness & Career2.12×
20Harry PotterMovies & TV1.98×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Panini Comics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Panini Comics audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
Community OrientationOPEN1.18×
ExtroversionTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Panini Comics audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.43×
Luxury OrientationPREMIUM0.47×
MindfulnessBALANCE0.51×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Panini Comics over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/panini-comics-43702” · Methodology