Rascasse Audience Intelligence

Sundance Film Festival Audience in United States

Sundance Film Festival has an estimated audience of 8.2M people in United States.

#1among Film festival in United States#43among events in United States#365in Movies & TV

The average Sundance Film Festival fan in United States is 39.7 years old, more female, and lives primarily in California.

By number of fans, Sundance Film Festival ranks #1 among the 187 objects in Film festival in United States — 378.2× the group median.

Its fans are 2.0 years younger than the group average of 41.8.

Women make up 55.2% of the fan base, 4.9 percentage points more than the group average.

Compared with the other 186 objects in Film festival, Sundance Film Festival fans stand out for their interest in Robert Redford, Brendan Fraser and Independent film.

Interest is seasonal: January, February and December account for 53% of the year's searches, June is the quietest month.

Most fans live in California, Utah, New York.

Top affinities include Tribeca Film Festival, Robert Redford, Brendan Fraser, with strongest over-indexing on Tribeca Film Festival (8.46× the country average).

Demographically, the Sundance Film Festival audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Tradition.

The typical Sundance Film Festival fan in United States is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Tribeca Film Festival.

Category: Movies & TV · Type: Event · Subtype: Film festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.2M
in United States
Gender
55.2%♀
44.8% male
Age
39.7
average years
Country rank
#4334
among all objects in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Sundance Film Festival fans

55.2% are female, 44.8% are male, average age 39.7.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Sundance Film Festival audience in United States
MetricValue
Female55.2%
Male44.8%
Average age39.7
Estimated audience size8.2M
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Sundance Film Festival audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4417%
45-5419%
55+22%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Sundance Film Festival audience comes from United States.

Worldwide audience distribution share by country for Sundance Film Festival
CountryShare
United States88.2%
Switzerland1.4%
Austria1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sundance Film Festival fans by region: top regions in United States
#RegionReachAffinity×
01Utah~1M11.82×
02Colorado~500K3.60×
03Wyoming~30K2.18×
04California~1M1.22×
05Montana~30K1.17×
06Washington, District of Columbia~20K1.17×
07South Dakota~20K1.15×
08Idaho~50K1.13×
09New York~500K1.08×
10Oregon~100K0.94×
11Washington~200K0.88×
12Nevada~70K0.86×
13New Mexico~40K0.84×
14Alaska~10K0.84×
15Massachusetts~100K0.83×
16Connecticut~70K0.80×
17Hawaii~30K0.80×
18North Dakota~20K0.80×
19Illinois~200K0.79×
20Maine~30K0.79×
21Rhode Island~20K0.79×
22Arizona~100K0.77×
23Delaware~20K0.77×
24New Hampshire~20K0.76×
25Nebraska~40K0.74×
26Maryland~100K0.71×
27Kansas~50K0.70×
28West Virginia~30K0.70×
29Georgia~200K0.68×
30New Jersey~200K0.67×
31Minnesota~90K0.67×
32Missouri~100K0.66×
33Iowa~50K0.65×
34Oklahoma~60K0.64×
35Wisconsin~90K0.63×
36Arkansas~50K0.63×
37Mississippi~50K0.63×
38Virginia~100K0.62×
39Tennessee~100K0.61×
40Louisiana~70K0.61×
41Florida~300K0.60×
42Pennsylvania~200K0.60×
43Ohio~200K0.60×
44North Carolina~200K0.60×
45Kentucky~70K0.59×
46Michigan~100K0.57×
47South Carolina~80K0.57×
48Texas~300K0.56×
49Indiana~90K0.55×
50Alabama~70K0.55×
Fig. 06

Affinity by region

Affinity by region — Sundance Film Festival, United States
0.55×1.00×11.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sundance Film Festival audience vs. the country average
#·InterestCategoryAffinity×
01Tribeca Film FestivalMovies & TV8.46×
02Robert RedfordMovies & TV6.03×
03Brendan FraserMovies & TV5.62×
04Film festivalMovies & TV5.61×
05Independent filmMovies & TV4.40×
06Art filmMovies & TV3.12×
07Buenos AiresTravel & Leisure3.05×
08Golden Globe AwardMovies & TV2.97×
09Internet Movie DatabaseMovies & TV2.96×
10ArgentinaTravel & Leisure2.48×
11Documentary moviesMovies & TV1.89×
12Thriller moviesMovies & TV1.84×
13NBC NewsNews1.76×
14ActingBusiness & Career1.72×
15Action moviesMovies & TV1.66×
16FoodFood & Beverages1.63×
17Britney SpearsMusic & Radio1.56×
18MoviesMovies & TV1.51×
19Outdoor recreationSports1.51×
20Drama moviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sundance Film Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sundance Film Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.39×
TraditionCONSERVATISM1.35×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sundance Film Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
DIY MentalityTHRILL0.87×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sundance Film Festival over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/sundance-film-festival-14588” · Methodology