Rascasse Audience Intelligence

The Tourist Viewer Demographics in United States

The Tourist has an estimated audience of 179K people in United States.

#105among Romance in United States
#5308among movies & series in United States#10454in Movies & TV

The average The Tourist fan in United States is 36.2 years old, more male, and lives primarily in California.

Its fans are 4.1 years younger than the group average of 40.3.

Women make up 35.1% of the fan base, 30.4 percentage points fewer than the group average.

Compared with the other 163 objects in Romance, The Tourist fans stand out for their interest in Claude Monet, Single track (mountain biking) and Helsinki.

Interest is seasonal: February, March and April account for 59% of the year's searches, November is the quietest month.

Most fans live in California, Florida, Arizona.

Top affinities include Claude Monet, Single track (mountain biking), Helsinki, with strongest over-indexing on Claude Monet (42× the country average).

Demographically, the The Tourist audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Patriotism.

The typical The Tourist fan in United States is more male, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Claude Monet.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
179K
in United States
Gender
35.1%♀
64.9% male
Age
36.2
average years
Country rank
#61886
among all objects in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Tourist viewers

35.1% are female, 64.9% are male, average age 36.2.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for The Tourist audience in United States
MetricValue
Female35.1%
Male64.9%
Average age36.2
Estimated audience size179K
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the The Tourist audience in United States
Age bracketShare%
16-2434%
25-3417%
35-4416%
45-5419%
55+15%
Fig. 04

Worldwide distribution

16.6%

of the worldwide The Tourist audience comes from United States.

Worldwide audience distribution share by country for The Tourist
CountryShare
United States16.6%
Germany12.7%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Tourist fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K2.57×
02Alaska<1K1.94×
03Alabama~5K1.76×
04Oregon~3K1.35×
05Maine<1K1.34×
06New Hampshire<1K1.26×
07Vermont<1K1.24×
08Washington~5K1.22×
09Massachusetts~5K1.22×
10Idaho~1K1.13×
11Montana<1K1.11×
12Connecticut~2K1.10×
13Rhode Island<1K1.09×
14Colorado~3K1.08×
15Utah~2K1.05×
16Minnesota~3K1.04×
17Delaware<1K0.96×
18California~20K0.94×
19Pennsylvania~7K0.94×
20Virginia~4K0.94×
21Wisconsin~3K0.94×
22Florida~10K0.93×
23North Carolina~5K0.92×
24New Jersey~4K0.91×
25Maryland~3K0.91×
26South Carolina~3K0.91×
27Kansas~1K0.91×
28New York~10K0.90×
29Michigan~5K0.90×
30New Mexico~1K0.90×
31Hawaii<1K0.90×
32Missouri~3K0.89×
33Illinois~6K0.88×
34Tennessee~3K0.88×
35Arkansas~1K0.85×
36Washington, District of Columbia<1K0.85×
37Kentucky~2K0.84×
38Ohio~5K0.83×
39Iowa~1K0.83×
40South Dakota<1K0.83×
41Georgia~5K0.81×
42Oklahoma~2K0.81×
43West Virginia<1K0.81×
44North Dakota<1K0.81×
45Indiana~3K0.80×
46Nebraska<1K0.79×
47Texas~9K0.76×
48Louisiana~2K0.76×
49Nevada~1K0.75×
50Mississippi~1K0.74×
Fig. 06

Affinity by region

Affinity by region — The Tourist, United States
0.74×1.00×2.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Tourist audience vs. the country average
#·InterestCategoryAffinity×
01Claude MonetArts & Culture42.00×
02Single track (mountain biking)Sports33.18×
03HelsinkiTravel & Leisure32.52×
04Beverly Hills CopMovies & TV30.09×
05ImpressionismArts & Culture24.24×
06James McAvoyMovies & TV20.00×
07Vera FarmigaMovies & TV20.00×
08MegamindMovies & TV17.51×
09Mountain bikingSports16.77×
10Meet the RobinsonsMovies & TV16.72×
11MonstersMovies & TV15.81×
12Einstein Bros. BagelsFood & Beverages15.34×
13Anne HathawayMovies & TV14.56×
14AdeleMusic & Radio14.00×
15ZootopiaMovies & TV13.17×
16Finding NemoMovies & TV12.70×
17Avril LavigneMusic & Radio11.90×
18ShrekMovies & TV10.17×
19Jason StathamMovies & TV8.40×
20Adam SandlerMovies & TV6.40×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Tourist audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Tourist audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.36×
PatriotismCONSERVATISM1.76×
TravellingTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Tourist audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.82×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Romance audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Tourist over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-tourist-122323” · Methodology