Rascasse Audience Intelligence

Underdog (film) Viewer Demographics in United States

Underdog (film) has an estimated audience of 1.2M people in United States.

#9among Family in United States
#1667among movies & series in United States#3793in Movies & TV

The average Underdog (film) fan in United States is 39.4 years old, balanced, and lives primarily in California.

By number of fans, Underdog (film) ranks #9 among the 30 objects in Family in United States — 1.7× the group median.

Its fans are 5.0 years older than the group average of 34.4.

Women make up 45.2% of the fan base, 12.7 percentage points fewer than the group average.

Compared with the other 29 objects in Family, Underdog (film) fans stand out for their interest in Robert Downey jr, Cate Blanchett and Cyndi Lauper.

Most fans live in California, Texas, Florida.

Top affinities include Robert Downey jr, Cate Blanchett, Cyndi Lauper, with strongest over-indexing on Robert Downey jr (10× the country average).

Demographically, the Underdog (film) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Individualism.

The typical Underdog (film) fan in United States is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Robert Downey jr.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
45.2%♀
54.8% male
Age
39.4
average years
Country rank
#21233
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Underdog (film) viewers

45.2% are female, 54.8% are male, average age 39.4.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Underdog (film) audience in United States
MetricValue
Female45.2%
Male54.8%
Average age39.4
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Underdog (film) audience in United States
Age bracketShare%
16-2412%
25-3425%
35-4425%
45-5426%
55+11%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Underdog (film) audience comes from United States.

Worldwide audience distribution share by country for Underdog (film)
CountryShare
United States37.2%
Italy9.9%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Underdog (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K2.08×
02Mississippi~20K1.61×
03Texas~100K1.57×
04Missouri~30K1.55×
05Georgia~60K1.45×
06California~200K1.37×
07Wisconsin~30K1.35×
08South Carolina~30K1.34×
09Pennsylvania~60K1.30×
10Nebraska~9K1.29×
11Hawaii~7K1.29×
12North Dakota~4K1.29×
13Minnesota~30K1.25×
14Oklahoma~20K1.21×
15Arkansas~10K1.16×
16Louisiana~20K1.15×
17South Dakota~4K1.09×
18Arizona~30K1.08×
19New Mexico~8K1.07×
20Alaska~3K1.01×
21Tennessee~30K0.99×
22Rhode Island~4K0.99×
23Kansas~10K0.98×
24North Carolina~40K0.96×
25West Virginia~6K0.96×
26Florida~70K0.95×
27Indiana~20K0.95×
28Illinois~40K0.94×
29Utah~10K0.93×
30Kentucky~20K0.92×
31New Hampshire~4K0.89×
32Virginia~30K0.87×
33New York~60K0.86×
34Oregon~10K0.83×
35Massachusetts~20K0.82×
36Wyoming~2K0.79×
37Michigan~30K0.76×
38Ohio~30K0.75×
39Colorado~20K0.75×
40Delaware~3K0.75×
41New Jersey~30K0.74×
42Iowa~9K0.74×
43Washington, District of Columbia~2K0.73×
44Nevada~8K0.70×
45Washington~20K0.68×
46Maryland~20K0.68×
47Connecticut~9K0.68×
48Idaho~5K0.68×
49Maine~3K0.66×
50Montana~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Underdog (film), United States
0.61×1.00×2.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Underdog (film) audience vs. the country average
#·InterestCategoryAffinity×
01Robert Downey jrMovies & TV10.00×
02Cate BlanchettMovies & TV8.13×
03Cyndi LauperMusic & Radio7.65×
04Chris PrattMovies & TV7.50×
05Anne HathawayMovies & TV6.67×
06Charlize TheronMovies & TV6.00×
07Rotten TomatoesMovies & TV5.14×
08Henry CavillMovies & TV4.66×
09Millie Bobby BrownMovies & TV4.62×
10Golden Globe AwardMovies & TV4.21×
11Internet celebrityInternet & Social Media3.41×
12Adam SandlerMovies & TV3.41×
13Britney SpearsMusic & Radio2.87×
14RedditInternet & Social Media2.54×
15Horror moviesMovies & TV2.09×
16Barack ObamaPolitics & Society1.94×
17Burger KingFood & Beverages1.83×
18CNNNews1.76×
19Dolly PartonMusic & Radio1.69×
20Alcoholic beveragesFood & Beverages1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Underdog (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Underdog (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.73×
IndividualismJOY1.47×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Underdog (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.49×
Risk AppetiteTHRILL0.50×
TravellingTHRILL0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

More Family audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Underdog (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/underdog-film-139935” · Methodology