Rascasse Audience Intelligence

XXL Nutrition Target Market in Germany

XXL Nutrition has an estimated audience of 87K people in Germany.

#14among Nutrition in Germany
#4833among brands in Germany
#991in Health

The average XXL Nutrition fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, XXL Nutrition ranks #14 among the 103 objects in Nutrition in Germany — 32.2× the group median.

Its fans are 1.6 years younger than the group average of 37.9.

Women make up 58.6% of the fan base, 1.4 percentage points fewer than the group average.

Compared with the other 102 objects in Nutrition, XXL Nutrition fans stand out for their interest in Sexology, Sex and the City and Adoption.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Sexology, Sports nutrition, Sex and the City, with strongest over-indexing on Sexology (12.93× the country average).

Demographically, the XXL Nutrition audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

The typical XXL Nutrition fan in Germany is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Sexology.

Category: Health · Type: Brand · Subtype: Nutrition

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
87K
in Germany
Gender
58.6%♀
41.4% male
Age
36.3
average years
Country rank
#39647
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of XXL Nutrition

58.6% are female, 41.4% are male, average age 36.3.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for XXL Nutrition audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age36.3
Estimated audience size87K
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the XXL Nutrition audience in Germany
Age bracketShare%
16-2423%
25-3426%
35-4422%
45-5417%
55+11%
Fig. 04

Worldwide distribution

4.0%

of the worldwide XXL Nutrition audience comes from Germany.

Worldwide audience distribution share by country for XXL Nutrition
CountryShare
Netherlands67.0%
Belgium25.1%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

XXL Nutrition customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~30K1.56×
02Hessen~8K1.28×
03Rheinland-Pfalz~5K1.24×
04Bayern~20K1.22×
05Niedersachsen~10K1.16×
06Baden-Württemberg~10K1.02×
07Saarland~1K0.99×
08Bremen<1K0.97×
09Hamburg~2K0.95×
10Berlin~4K0.92×
11Schleswig-Holstein~3K0.92×
12Sachsen~4K0.91×
13Sachsen-Anhalt~2K0.84×
14Brandenburg~2K0.82×
15Thüringen~2K0.80×
16Mecklenburg-Vorpommern~1K0.80×
Fig. 06

Affinity by region

Affinity by region — XXL Nutrition, Germany
0.80×1.00×1.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the XXL Nutrition audience vs. the country average
#·InterestCategoryAffinity×
01SexologyKids & Family12.93×
02Sports nutritionFood & Beverages9.18×
03Sex and the CityMovies & TV4.98×
04AdoptionKids & Family4.82×
05Children's literatureLiterature4.63×
06DiaperKids & Family4.25×
07Dua LipaMusic & Radio4.12×
08BarbieKids & Family4.08×
09Bedroom furnitureHome & Garden3.86×
10Female bodybuildingSports3.52×
11Parental leaveKids & Family3.27×
12Child careKids & Family3.25×
13Baby foodKids & Family2.93×
14LegoKids & Family2.17×
15NatureHome & Garden1.87×
16Netto Marken-DiscountShopping1.79×
17VacationsTravel & Leisure1.79×
18FamilyKids & Family1.76×
19TagesschauMovies & TV1.58×
20Do it yourself (DIY)Home & Garden1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the XXL Nutrition audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the XXL Nutrition audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.50×
IndulgenceJOY1.37×
MindfulnessBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the XXL Nutrition audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
Career OrientationPOWER1.01×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in XXL Nutrition over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/xxl-nutrition-10007179” · Methodology