Rascasse Audience Intelligence

XXL Nutrition Target Market in Germany

A data profile of the people who buy, follow and care about XXL Nutrition in Germany — modelled from more than twelve digital signal sources. XXL Nutrition has an estimated audience of 68,554 people in Germany.

#14among Nutrition in Germany#5143among Brand in Germany#1054in Health

The average XXL Nutrition fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City, Children's literature, Sports nutrition, with strongest over-indexing on Sex and the City (4.98× the country average).

Demographically, the XXL Nutrition audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical XXL Nutrition fan in Germany is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Sex and the City.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the XXL Nutrition profile in Germany.

Audience size
69K
in Germany
Gender
58.6%♀
41.4% male
Age
35.6
average years
Country rank
#42198
Brand in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of XXL Nutrition

58.6% are female, 41.4% are male, average age 35.6.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for XXL Nutrition audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age35.6
Estimated audience size68,554
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the XXL Nutrition audience in Germany
Age bracketShare%
16-1923%
20-2926%
30-3922%
40-4917%
50+11%
Fig. 04

Worldwide distribution

4.4%

of the worldwide XXL Nutrition audience comes from Germany.

Worldwide audience distribution share by country for XXL Nutrition
CountryShare
Netherlands64.6%
Belgium26.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the XXL Nutrition audience in Germany is strongest.

Fig. 05

Top regions by affinity

XXL Nutrition customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~20K1.58×
02Hessen~7K1.30×
03Bayern~10K1.25×
04Rheinland-Pfalz~4K1.24×
05Niedersachsen~8K1.16×
06Baden-Württemberg~10K1.04×
07Saarland<1K0.99×
08Bremen<1K0.98×
09Hamburg~1K0.95×
10Berlin~3K0.91×
11Schleswig-Holstein~2K0.91×
12Sachsen~3K0.90×
13Sachsen-Anhalt~1K0.82×
14Brandenburg~2K0.81×
15Thüringen~1K0.79×
16Mecklenburg-Vorpommern~1K0.79×
Fig. 06

Affinity by region

Affinity by region — XXL Nutrition, Germany
0.79×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the XXL Nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for XXL Nutrition audience
#·InterestCategoryAffinity×
01SexologyKids & Family12.93×
02Sports nutritionFood & Beverages9.18×
03Sex and the CityMovies & TV4.98×
04AdoptionKids & Family4.82×
05Children's literatureLiterature4.63×
06DiaperKids & Family4.25×
07Dua LipaMusic & Radio4.12×
08Bedroom furnitureHome & Garden3.86×
09Female bodybuildingSports3.52×
10Parental leaveKids & Family3.27×
11Child careKids & Family3.25×
12Baby foodKids & Family2.93×
13BiologyHealth2.49×
14LegoKids & Family2.17×
15NatureHome & Garden1.87×
16Netto Marken-DiscountShopping1.79×
17VacationsTravel & Leisure1.79×
18FamilyKids & Family1.76×
19TagesschauMovies & TV1.58×
20Do it yourself (DIY)Home & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the XXL Nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by XXL Nutrition audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.50×
IndulgenceJOY1.37×
MindfulnessBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by XXL Nutrition audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
Career OrientationPOWER1.01×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is XXL Nutrition's target market in Germany?

XXL Nutrition's target market in Germany covers an estimated 68,554 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of XXL Nutrition customers?

58.6% of the XXL Nutrition audience are female, 41.4% are male, with an average age of 35.6 years.

03

Which brands do XXL Nutrition fans like most?

XXL Nutrition fans show strongest brand affinity for Sex and the City (4.98×), Children's literature (4.63×), and Sports nutrition (9.18×) over the country average.

04

Where do XXL Nutrition fans live in Germany?

XXL Nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~10K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do XXL Nutrition fans also like?

Beyond XXL Nutrition itself, the audience over-indexes on Children's literature (4.63×), Sports nutrition (9.18×), Family (1.76×), and Baby food (2.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in Germany

See XXL Nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for XXL Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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