A data profile of the people who buy, follow and care about Kajang in Malaysia — modelled from more than twelve digital signal sources. Kajang has an estimated audience of 2,095,469 people in Malaysia.
The average Kajang fan in Malaysia is 38.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Negeri Sembilan.
Top brand affinities include Google Maps, Garden furniture, Kitchen cabinet, with strongest over-indexing on Google Maps (1.55× the country average).
Demographically, the Kajang audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kajang fan in Malaysia is balanced, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
The key figures that characterise the Kajang profile in Malaysia.
53.5% are female, 46.5% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.2 |
| Estimated audience size | 2,095,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Kajang audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 71.0% |
| United States | 7.0% |
| Indonesia | 4.7% |
Where the Kajang audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 2.72× | |
| 02 | Negeri Sembilan | ~200K | 2.21× | |
| 03 | Putrajaya | ~20K | 1.97× | |
| 04 | Kuala Lumpur | ~700K | 1.75× | |
| 05 | Malacca | ~80K | 1.02× | |
| 06 | Pahang | ~100K | 1.00× | |
| 07 | Perak | ~200K | 0.94× | |
| 08 | Labuan | ~20K | 0.88× | |
| 09 | Johor | ~200K | 0.79× | |
| 10 | Perlis | ~20K | 0.73× | |
| 11 | Penang | ~90K | 0.67× | |
| 12 | Kelantan | ~70K | 0.66× | |
| 13 | Kedah | ~90K | 0.63× | |
| 14 | Terengganu | ~60K | 0.63× | |
| 15 | Sarawak | ~80K | 0.44× | |
| 16 | Sabah | ~80K | 0.42× |
The strongest cross-interests of the Kajang audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 3.49× | ||
| 02 | Plastic arts | Arts & Culture | 2.51× | ||
| 03 | Brooch | Fashion & Accessoires | 2.15× | ||
| 04 | HVAC | Home & Garden | 2.11× | ||
| 05 | Public administration | Business & Career | 2.04× | ||
| 06 | Electrolux | Home & Garden | 1.81× | ||
| 07 | Controlled-access highway | Travel & Leisure | 1.77× | ||
| 08 | Starter home | Home & Garden | 1.73× | ||
| 09 | Dim sum | Food & Beverages | 1.69× | ||
| 10 | Batu Caves | Travel & Leisure | 1.65× | ||
| 11 | Window blind | Home & Garden | 1.63× | ||
| 12 | Home cinema | Technology & Electronics | 1.61× | ||
| 13 | Luxury yacht | Travel & Leisure | 1.59× | ||
| 14 | Money back guarantee | Shopping | 1.56× | ||
| 15 | Google Maps | Internet & Social Media | 1.55× | ||
| 16 | Microwave oven | Home & Garden | 1.53× | ||
| 17 | Carpet cleaning | Home & Garden | 1.53× | ||
| 18 | Kitchen cabinet | Home & Garden | 1.51× | ||
| 19 | Home automation | Technology & Electronics | 1.51× | ||
| 20 | Uric acid | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.31× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.86× | |
| Social Media Usage | JOY | 0.88× |
Kajang has an estimated audience of 2,095,469 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.5% of Kajang fans are female, 46.5% are male, with an average age of 38.2 years.
Kajang fans show strongest brand affinity for Google Maps (1.55×), Garden furniture (3.49×), and Kitchen cabinet (1.51×) over the country average.
Kajang fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~700K), and Negeri Sembilan (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Kajang itself, the audience over-indexes on Garden furniture (3.49×), Kitchen cabinet (1.51×), HVAC (2.11×), and Money back guarantee (1.56×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Kajang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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