Rascasse Audience Intelligence

Kona Bicycle Company Target Market in Malaysia

A data profile of the people who buy, follow and care about Kona Bicycle Company in Malaysia — modelled from more than twelve digital signal sources. Kona Bicycle Company has an estimated audience of 2,201 people in Malaysia.

Kona Bicycle Company has an estimated audience of 2,201 people in Malaysia. 16.1% are female, 83.9% are male, average age 34.5. Top brand affinities: Bicycle helmet, Motorcycle helmet, Motorcycle accessories, Mazda3, Strategy games.

Top brand affinities include Bicycle helmet, Motorcycle helmet, Motorcycle accessories, with strongest over-indexing on Bicycle helmet (27.22× the country average).

Demographically, the Kona Bicycle Company audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Travelling.

The typical Kona Bicycle Company fan in Malaysia is more male, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Bicycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Kona Bicycle Company profile in Malaysia.

Audience size
2K
in Malaysia
Gender
16.1%♀
83.9% male
Age
34.5
average years
Country rank
#57517
Brand in Malaysia
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kona Bicycle Company

16.1% are female, 83.9% are male, average age 34.5.

Fig. 02

Gender split

16.1%
Female
83.9%
Male
Demographic split for Kona Bicycle Company audience in Malaysia
MetricValue
Female16.1%
Male83.9%
Average age34.5
Estimated audience size2,201
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Kona Bicycle Company audience in Malaysia
Age bracketShare%
16-1915%
20-2933%
30-3935%
40-4917%
50+0%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Kona Bicycle Company audience comes from Malaysia.

Worldwide audience distribution share by country for Kona Bicycle Company
CountryShare
United States29.3%
Canada11.8%
United Kingdom9.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kona Bicycle Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kona Bicycle Company audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports81.67×
02Bicycle helmetCars & Mobility27.22×
03PGA European TourSports9.02×
04Savings bankBusiness & Career5.23×
05Motorcycle helmetCars & Mobility5.00×
06Mazda3Cars & Mobility5.00×
07Honda JazzCars & Mobility4.29×
08Motorcycle accessoriesCars & Mobility4.24×
09Strategy gamesGames3.16×
10Compact carCars & Mobility2.91×
11DancehallsMusic & Radio2.86×
12Honda CivicCars & Mobility2.85×
13Travel photographyTechnology & Electronics2.75×
14Honda CityCars & Mobility2.75×
15Card gamesGames2.44×
16Property finderHome & Garden2.18×
17Action gamesGames2.13×
18Role-playing gamesGames2.01×
19BeachesTravel & Leisure1.76×
20Anime moviesMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kona Bicycle Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kona Bicycle Company audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.34×
TravellingTHRILL1.28×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kona Bicycle Company audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.73×
IndulgenceJOY0.80×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Kona Bicycle Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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