Rascasse Audience Intelligence

Kona Bicycle Company Target Market in Netherlands

A data profile of the people who buy, follow and care about Kona Bicycle Company in Netherlands — modelled from more than twelve digital signal sources. Kona Bicycle Company has an estimated audience of 17,876 people in Netherlands.

Kona Bicycle Company has an estimated audience of 17,876 people in Netherlands. 31.2% are female, 68.8% are male, average age 46.6. Top brand affinities: Quincy Jones, Shopping and fashion, Assos, Voetbalprimeur, Ski resort.

Top brand affinities include Quincy Jones, Shopping and fashion, Assos, with strongest over-indexing on Quincy Jones (312.03× the country average).

Demographically, the Kona Bicycle Company audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Career Orientation, Spirituality.

The typical Kona Bicycle Company fan in Netherlands is more male, around 46.6 years old, with strong Career Orientation tendencies and a notable affinity for Quincy Jones.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Kona Bicycle Company profile in Netherlands.

Audience size
18K
in Netherlands
Gender
31.2%♀
68.8% male
Age
46.6
average years
Country rank
#33879
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kona Bicycle Company

31.2% are female, 68.8% are male, average age 46.6.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Kona Bicycle Company audience in Netherlands
MetricValue
Female31.2%
Male68.8%
Average age46.6
Estimated audience size17,876
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Kona Bicycle Company audience in Netherlands
Age bracketShare%
16-196%
20-2911%
30-3920%
40-4928%
50+36%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Kona Bicycle Company audience comes from Netherlands.

Worldwide audience distribution share by country for Kona Bicycle Company
CountryShare
United States29.3%
Canada11.8%
United Kingdom9.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kona Bicycle Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kona Bicycle Company audience
#·InterestCategoryAffinity×
01Quincy JonesMusic & Radio312.03×
02AssosSports56.85×
03Bill GatesBusiness & Career9.11×
04BMXSports6.56×
05Shopping and fashionShopping4.35×
06Ski resortTravel & Leisure3.28×
07CNNMovies & TV3.00×
08Mountain bikingSports2.92×
09SunglassesFashion & Accessoires2.72×
10EBayShopping2.65×
11Game consolesTechnology & Electronics2.56×
12MSNNews2.20×
13New BalanceFashion & Accessoires2.02×
14EnergyHome & Garden1.88×
15Documentary moviesMovies & TV1.84×
16Burger KingFood & Beverages1.81×
17VoetbalprimeurSports1.70×
18Voetbal InternationalSports1.68×
19voetbalzoneSports1.66×
20Rock musicMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kona Bicycle Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kona Bicycle Company audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.63×
SpiritualityBALANCE1.42×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kona Bicycle Company audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
CreativityOPEN0.82×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Kona Bicycle Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →