A data profile of the people who buy, follow and care about Liverpool in Malaysia — modelled from more than twelve digital signal sources. Liverpool has an estimated audience of 5,036,102 people in Malaysia.
Liverpool has an estimated audience of 5,036,102 people in Malaysia. Top regions: Selangor, Kuala Lumpur, Johor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
The key figures that characterise the Liverpool profile in Malaysia.
| Metric | Value |
|---|---|
| Estimated audience size | 5,036,102 |
of the worldwide Liverpool audience comes from Malaysia.
| Country | Share |
|---|---|
| United Kingdom | 20.4% |
| Mexico | 13.4% |
| United States | 9.2% |
Where the Liverpool audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2M | 1.34× | |
| 02 | Sarawak | ~500K | 1.26× | |
| 03 | Negeri Sembilan | ~300K | 1.23× | |
| 04 | Perak | ~500K | 1.17× | |
| 05 | Kuala Lumpur | ~1M | 1.15× | |
| 06 | Sabah | ~500K | 1.08× | |
| 07 | Kedah | ~400K | 1.07× | |
| 08 | Johor | ~700K | 1.04× | |
| 09 | Kelantan | ~200K | 1.00× | |
| 10 | Penang | ~300K | 0.98× | |
| 11 | Pahang | ~200K | 0.98× | |
| 12 | Malacca | ~200K | 0.98× | |
| 13 | Terengganu | ~200K | 0.90× | |
| 14 | Perlis | ~50K | 0.69× | |
| 15 | Putrajaya | ~20K | 0.67× | |
| 16 | Labuan | ~20K | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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