A data profile of the people who buy, follow and care about Mudah.my in Malaysia — modelled from more than twelve digital signal sources. Mudah.my has an estimated audience of 4,038,544 people in Malaysia.
The average Mudah.my fan in Malaysia is 37.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Commercial property, Afrobeat, Property list, with strongest over-indexing on Commercial property (1.67× the country average).
Demographically, the Mudah.my audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mudah.my fan in Malaysia is balanced, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Commercial property.
The key figures that characterise the Mudah.my profile in Malaysia.
50.4% are female, 49.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 37.2 |
| Estimated audience size | 4,038,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Mudah.my audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 85.3% |
| Singapore | 8.2% |
| Australia | 1.6% |
Where the Mudah.my audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~300K | 1.54× | |
| 02 | Kelantan | ~300K | 1.51× | |
| 03 | Selangor | ~1.5M | 1.30× | |
| 04 | Negeri Sembilan | ~300K | 1.30× | |
| 05 | Pahang | ~200K | 1.27× | |
| 06 | Kedah | ~300K | 1.18× | |
| 07 | Johor | ~600K | 1.11× | |
| 08 | Perak | ~300K | 1.02× | |
| 09 | Putrajaya | ~20K | 1.01× | |
| 10 | Kuala Lumpur | ~700K | 1.00× | |
| 11 | Malacca | ~100K | 0.96× | |
| 12 | Penang | ~200K | 0.92× | |
| 13 | Perlis | ~50K | 0.80× | |
| 14 | Sabah | ~200K | 0.47× | |
| 15 | Labuan | ~10K | 0.42× | |
| 16 | Sarawak | ~100K | 0.40× |
The strongest cross-interests of the Mudah.my audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lelong.my | Technology & Electronics | 2.27× | ||
| 02 | River Island | Fashion & Accessoires | 1.96× | ||
| 03 | Tmall | Shopping | 1.82× | ||
| 04 | Toni Morrison | Literature | 1.75× | ||
| 05 | Transformers: Energon | Movies & TV | 1.72× | ||
| 06 | Commercial property | Business & Career | 1.67× | ||
| 07 | Curtis Mayfield | Music & Radio | 1.67× | ||
| 08 | Celia Cruz | Music & Radio | 1.66× | ||
| 09 | Property list | Home & Garden | 1.65× | ||
| 10 | Honda Prelude | Cars & Mobility | 1.59× | ||
| 11 | Davido | Music & Radio | 1.59× | ||
| 12 | Film crew | Movie / TV Show / Series | 1.55× | ||
| 13 | FashionValet.com | Shopping | 1.54× | ||
| 14 | Ahmed Ahmed | Movies & TV | 1.54× | ||
| 15 | Afrobeat | Music & Radio | 1.52× | ||
| 16 | Decathlon | Sports | 1.52× | ||
| 17 | CKay | Music & Radio | 1.52× | ||
| 18 | Celebrity Gossip | News | 1.51× | ||
| 19 | Temptation Island VIP | Movies & TV | 1.51× | ||
| 20 | Novella 2000 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.07× | |
| Travelling | THRILL | 1.03× | |
| Social Media Usage | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Individualism | JOY | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
Mudah.my has an estimated audience of 4,038,544 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.4% of Mudah.my fans are female, 49.6% are male, with an average age of 37.2 years.
Mudah.my fans show strongest brand affinity for Commercial property (1.67×), Afrobeat (1.52×), and Property list (1.65×) over the country average.
Mudah.my fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~700K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Mudah.my itself, the audience over-indexes on Afrobeat (1.52×), Property list (1.65×), Celebrity Gossip (1.51×), and Tmall (1.82×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Mudah.my. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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