A data profile of the people who buy, follow and care about Terengganu in Malaysia — modelled from more than twelve digital signal sources. Terengganu has an estimated audience of 2,056,326 people in Malaysia.
The average Terengganu fan in Malaysia is 36.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Terengganu, Kuala Lumpur.
Top brand affinities include Automobile repair shop, Malaysia Super League, Table tennis, with strongest over-indexing on Automobile repair shop (1.51× the country average).
Demographically, the Terengganu audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as DIY Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Terengganu fan in Malaysia is balanced, around 36.9 years old, with strong DIY Mentality tendencies and a notable affinity for Automobile repair shop.
The key figures that characterise the Terengganu profile in Malaysia.
48.6% are female, 51.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 36.9 |
| Estimated audience size | 2,056,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Terengganu audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 91.0% |
| Singapore | 3.7% |
| Indonesia | 3.0% |
Where the Terengganu audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~400K | 4.83× | |
| 02 | Kelantan | ~100K | 1.41× | |
| 03 | Pahang | ~100K | 1.23× | |
| 04 | Kuala Lumpur | ~400K | 0.98× | |
| 05 | Selangor | ~500K | 0.90× | |
| 06 | Kedah | ~100K | 0.80× | |
| 07 | Johor | ~200K | 0.76× | |
| 08 | Perak | ~100K | 0.76× | |
| 09 | Negeri Sembilan | ~80K | 0.76× | |
| 10 | Malacca | ~60K | 0.74× | |
| 11 | Penang | ~90K | 0.72× | |
| 12 | Putrajaya | ~8K | 0.71× | |
| 13 | Labuan | ~10K | 0.69× | |
| 14 | Perlis | ~20K | 0.65× | |
| 15 | Sarawak | ~80K | 0.44× | |
| 16 | Sabah | ~70K | 0.38× |
The strongest cross-interests of the Terengganu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metal detector | Home & Garden | 2.48× | ||
| 02 | Medieval music | Music & Radio | 1.98× | ||
| 03 | Khabib Nurmagomedov | Sports | 1.94× | ||
| 04 | Valencia CF | Sports | 1.81× | ||
| 05 | Sandra Bullock | Movies & TV | 1.81× | ||
| 06 | Cate Blanchett | Movies & TV | 1.77× | ||
| 07 | Black Mirror (TV series) | Movies & TV | 1.75× | ||
| 08 | Melaka United | Sports | 1.69× | ||
| 09 | Stadium | Sports | 1.60× | ||
| 10 | Malaysia Super League | Sports | 1.59× | ||
| 11 | Ryan Gosling | Movies & TV | 1.58× | ||
| 12 | Crocs | Fashion & Accessoires | 1.57× | ||
| 13 | Sustainable transport | Cars & Mobility | 1.52× | ||
| 14 | Mohamed Salah | Sports | 1.52× | ||
| 15 | Workwear | Fashion & Accessoires | 1.52× | ||
| 16 | Ford Focus | Cars & Mobility | 1.52× | ||
| 17 | Automobile repair shop | Cars & Mobility | 1.51× | ||
| 18 | Meal replacement | Health | 1.51× | ||
| 19 | Table tennis | Sports | 1.50× | ||
| 20 | Royal family | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.19× | |
| Individualism | JOY | 1.15× | |
| Community Orientation | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.45× | |
| Mindfulness | BALANCE | 0.66× | |
| Pet Ownership | JOY | 0.73× |
Terengganu has an estimated audience of 2,056,326 people in Malaysia, concentrated in Selangor and Terengganu.
48.6% of Terengganu fans are female, 51.4% are male, with an average age of 36.9 years.
Terengganu fans show strongest brand affinity for Automobile repair shop (1.51×), Malaysia Super League (1.59×), and Table tennis (1.5×) over the country average.
Terengganu fans in Malaysia are most concentrated in Selangor (reach ~500K), Terengganu (reach ~400K), and Kuala Lumpur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Terengganu itself, the audience over-indexes on Malaysia Super League (1.59×), Table tennis (1.5×), Sustainable transport (1.52×), and Stadium (1.6×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Terengganu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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