A data profile of the people who buy, follow and care about Benelux in Netherlands — modelled from more than twelve digital signal sources. Benelux has an estimated audience of 5,036,452 people in Netherlands.
The average Benelux fan in Netherlands is 41.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
The key figures that characterise the Benelux profile in Netherlands.
55.7% are female, 44.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.8 |
| Estimated audience size | 5,036,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Benelux audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 50.5% |
| Belgium | 37.4% |
| France | 3.0% |
Where the Benelux audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.44× | |
| 02 | Zuid-Holland | ~1.5M | 1.25× | |
| 03 | North Brabant | ~900K | 1.15× | |
| 04 | Limburg | ~400K | 1.11× | |
| 05 | Flevoland | ~100K | 1.05× | |
| 06 | Gelderland | ~600K | 0.94× | |
| 07 | Groningen | ~200K | 0.92× | |
| 08 | Utrecht | ~400K | 0.90× | |
| 09 | Overijssel | ~300K | 0.89× | |
| 10 | Zeeland | ~100K | 0.88× | |
| 11 | Friesland | ~200K | 0.86× | |
| 12 | Drenthe | ~100K | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Benelux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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