Rascasse Audience Intelligence

Benelux Audience in Germany

A data profile of the people who buy, follow and care about Benelux in Germany — modelled from more than twelve digital signal sources. Benelux has an estimated audience of 227,471 people in Germany.

#2054among POI in Germany#1718in Travel & Leisure

The average Benelux fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Ryanair, Tour de France, with strongest over-indexing on Non-alcoholic beverage (5.17× the country average).

Demographically, the Benelux audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Benelux fan in Germany is more male, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Benelux profile in Germany.

Audience size
227K
in Germany
Gender
43.5%♀
56.5% male
Age
40.7
average years
Country rank
#20927
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Benelux fans

43.5% are female, 56.5% are male, average age 40.7.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Benelux audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age40.7
Estimated audience size227,471
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Benelux audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3923%
40-4927%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Benelux audience comes from Germany.

Worldwide audience distribution share by country for Benelux
CountryShare
Netherlands50.5%
Belgium37.4%
France3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Benelux audience in Germany is strongest.

Fig. 05

Top regions by affinity

Benelux fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.53×
02Berlin~10K1.43×
03Hamburg~7K1.43×
04Bayern~50K1.23×
05Nordrhein-Westfalen~60K1.22×
06Baden-Württemberg~40K1.18×
07Rheinland-Pfalz~10K1.12×
08Bremen~2K1.06×
09Niedersachsen~20K0.91×
10Saarland~3K0.91×
11Schleswig-Holstein~7K0.87×
12Brandenburg~5K0.74×
13Thüringen~4K0.73×
14Mecklenburg-Vorpommern~3K0.72×
15Sachsen~8K0.71×
16Sachsen-Anhalt~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Benelux, Germany
0.69×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Benelux audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Benelux audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages5.17×
02Sandra BullockMovies & TV4.55×
03FIS Alpine Ski World CupSports4.14×
04S.S.C. NapoliSports4.11×
05Sports bettingGames4.00×
06Keanu ReevesMovies & TV3.91×
07Arnold SchwarzeneggerMovies & TV3.87×
08Iron MaidenMusic & Radio3.34×
09George MichaelMusic & Radio3.33×
10Tour de FranceSports3.13×
11Ryan GoslingMovies & TV3.11×
12Employment agencyBusiness & Career2.58×
13Public transportCars & Mobility2.48×
14Solar energyHome & Garden2.42×
15Hape KerkelingMovies & TV2.31×
16Rail transportTravel & Leisure2.24×
17RyanairTravel & Leisure2.17×
18FlixBusCars & Mobility2.00×
19Garden centreHome & Garden1.71×
20Alpine skiingSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Benelux audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Benelux audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.03×
IndulgenceJOY1.71×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Benelux audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.50×
MindfulnessBALANCE0.53×
Price SensitivityPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Benelux have in Germany?

Benelux has an estimated audience of 227,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Benelux fans?

43.5% of Benelux fans are female, 56.5% are male, with an average age of 40.7 years.

03

Which brands do Benelux fans like most?

Benelux fans show strongest brand affinity for Non-alcoholic beverage (5.17×), Ryanair (2.17×), and Tour de France (3.13×) over the country average.

04

Where do Benelux fans live in Germany?

Benelux fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Benelux fans also like?

Beyond Benelux itself, the audience over-indexes on Ryanair (2.17×), Tour de France (3.13×), Solar energy (2.42×), and Sandra Bullock (4.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Benelux audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Benelux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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