A data profile of the people who buy, follow and care about Super Mario in Netherlands — modelled from more than twelve digital signal sources. Super Mario has an estimated audience of 166,971 people in Netherlands.
The average Super Mario fan in Netherlands is 34.5 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include mat best mbest11x, Super Mario Bros., Mario Kart 8, with strongest over-indexing on mat best mbest11x (41× the country average).
Demographically, the Super Mario audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Super Mario fan in Netherlands is more male, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for mat best mbest11x.
The key figures that characterise the Super Mario profile in Netherlands.
39.6% are female, 60.4% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 34.5 |
| Estimated audience size | 166,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide Super Mario audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.3% |
| Japan | 9.3% |
| Italy | 6.5% |
Where the Super Mario audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~30K | 1.27× | |
| 02 | Zuid-Holland | ~50K | 1.26× | |
| 03 | Limburg | ~10K | 1.12× | |
| 04 | North Holland | ~30K | 1.09× | |
| 05 | Flevoland | ~5K | 1.09× | |
| 06 | Gelderland | ~20K | 1.01× | |
| 07 | Friesland | ~6K | 0.95× | |
| 08 | Overijssel | ~10K | 0.92× | |
| 09 | Drenthe | ~5K | 0.91× | |
| 10 | Zeeland | ~3K | 0.91× | |
| 11 | Utrecht | ~10K | 0.83× | |
| 12 | Groningen | ~4K | 0.78× |
The strongest cross-interests of the Super Mario audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | mat best mbest11x | Sports | 41.00× | ||
| 02 | Street Fighter | Games | 37.95× | ||
| 03 | Super Mario Bros. | Games | 34.48× | ||
| 04 | Dave The Diver | Games | 34.48× | ||
| 05 | World of Warships | Games | 32.31× | ||
| 06 | Mario Kart | Games | 27.00× | ||
| 07 | Mario Kart 8 | Games | 25.80× | ||
| 08 | Tom Holland | Movies & TV | 21.65× | ||
| 09 | Mario Kart 8 Deluxe | Games | 18.54× | ||
| 10 | Zendaya | Movies & TV | 18.41× | ||
| 11 | Turn-based strategy | Games | 15.22× | ||
| 12 | The Legend of Zelda: Ocarina of Time | Games | 14.90× | ||
| 13 | Hay Day | Games | 14.03× | ||
| 14 | PlayStation Store | Games | 13.96× | ||
| 15 | Retrogaming | Games | 12.04× | ||
| 16 | The Legend of Zelda | Games | 11.58× | ||
| 17 | The Sims | Games | 10.17× | ||
| 18 | Jacob Elordi | Movies & TV | 9.81× | ||
| 19 | YT | Music & Radio | 2.02× | ||
| 20 | TikTok | Internet & Social Media | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.18× | |
| Social Media Usage | JOY | 1.17× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Tradition | CONSERVATISM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.75× |
Super Mario has an estimated audience of 166,971 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
39.6% of Super Mario fans are female, 60.4% are male, with an average age of 34.5 years.
Super Mario fans show strongest brand affinity for mat best mbest11x (41×), Super Mario Bros. (34.48×), and Mario Kart 8 (25.8×) over the country average.
Super Mario fans in Netherlands are most concentrated in Zuid-Holland (reach ~50K), North Brabant (reach ~30K), and North Holland (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Super Mario itself, the audience over-indexes on Super Mario Bros. (34.48×), Mario Kart 8 (25.8×), Zendaya (18.41×), and Tom Holland (21.65×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Super Mario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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