A data profile of the people who buy, follow and care about We're the Millers in Netherlands — modelled from more than twelve digital signal sources. We're the Millers has an estimated audience of 26,753 people in Netherlands.
We're the Millers has an estimated audience of 26,753 people in Netherlands. 64.4% are female, 35.6% are male, average age 32.7. Top brand affinities: DJI, Death metal, Day trading, BNN (Dutch broadcaster), BBC iPlayer.
Top brand affinities include DJI, Death metal, Day trading, with strongest over-indexing on DJI (2.36× the country average).
Demographically, the We're the Millers audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite.
The typical We're the Millers fan in Netherlands is more female, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for DJI.
The key figures that characterise the We're the Millers profile in Netherlands.
64.4% are female, 35.6% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 32.7 |
| Estimated audience size | 26,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 49% | |
| 30-39 | 0% | |
| 40-49 | 4% | |
| 50+ | 19% |
of the worldwide We're the Millers audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 4.8% |
| Australia | 4.3% |
The strongest cross-interests of the We're the Millers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DJI | Technology & Electronics | 2.36× | ||
| 02 | Gordon's Gin | Food & Beverages | 2.20× | ||
| 03 | Grain whisky | Food & Beverages | 2.11× | ||
| 04 | Death metal | Music & Radio | 1.85× | ||
| 05 | BBC iPlayer | Movies & TV | 1.85× | ||
| 06 | Coors Light | Food & Beverages | 1.78× | ||
| 07 | BNN (Dutch broadcaster) | Movies & TV | 1.73× | ||
| 08 | Day trading | Business & Career | 1.67× | ||
| 09 | Hendrick's Gin | Food & Beverages | 1.66× | ||
| 10 | Hamilton Watch Company | Fashion & Accessoires | 1.66× | ||
| 11 | America's Got Talent | Movies & TV | 1.56× | ||
| 12 | Al Jazeera | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for We're the Millers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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